WHO ARE THESE
CONSUMERS TURNING TO?
LEISURE AGENTS FROM TWO BUSINESS MODELS
STOREFRONT AGENCIES
Number of Agency Locations: 24,000+*
Number of Agents: 80,000*
Percentage of Booking Volume on Leisure: 73%*
* Source: PhoCusWright Inc. April 2008
Product Sales Mix:
Travel Insurance
4%
18%
Flights
Cruise
28%
28%
36%
Tour/
Package/FIT
Hotel/Lodging/
Car Rental
Source: PhoCusWright Inc. April 2008
11%
Sales Volume per Agency:
>$25M
Don’t Know
4%
6%
$5M-25M
<$1M
15%
24%
$2.5M-5M
20%
$1M-2.5M
31%
Source: PhoCusWright Inc. April 2008
“Trav
el suppliers seeking to distribute effectiv
el suppliers seeking to distribute effectiv
ely acr
ely acr
oss the agenc
oss teh agenc
y channel must understand which segments of the agenc
y channel must understand which segments of the agenc
y landscape ar
y landscape ar
e appr
e appr
opriate for their pr
opriate for their
oduct,
and what the particular dynamics arproduct, and what the particular dynamics are of marke of marketing to that segment.eting to that segment.” ”
PMG | 6
PMG_brochure_final.indd 6 7/21/08 1:16:59 PM
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