WHAT THE
CONSUMER
SA
RESEARCH
YS
YANKELOVICH TRAVEL MONITOR 2008
“The traditional travel agent appears to be making a comeback!”
“Leisure travelers are more likely to have used a traditional travel agent
to obtain travel information and prices or make a reservation this year
compared to last.”
Source: Yankelovich Travel Monitor 2008
Used a Traditional
Leisure Travelers % Airline/Hotel Users%
Travel Agent in the
Last 12 Months to
OBTAIN TRAVEL 2007 2008 2007 2008
INFORMATION AND PRICES
•
On one or more trips 15 19 25 30
MAKE A TRAVEL RESERVATION
• On one or more trips 13 17 23 29
Source: Yankelovich Travel Monitor 2008
“This year, nearly two in ten leisure travelers have used a traditional travel
agent to obtain travel information and prices or make a reservation. This
trend is more pronounced among airline/hotel users, with nearly three in ten
of these consumers having used the services of a traditional travel agent to
obtain travel information and prices or book a trip.”
Source: Yankelovich Travel Monitor 2008
PMG | 5
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