Vacation Agent Magazine
WHAT STOREFRONT AGENTS SELL...LEISURE
“When considering the entire population of 24,000 agency locations, the travel
agency community tends to be small, fragmented, and focused on leisure.”
Source: PhoCusWright Inc. April 2008
Business Mix as a Percentage of
Percentage of Product Booked by
Booking Volume, All Travel Agencies
Leisure Agencies
Managed
Flights
18%
Business Travel
11%
Tour/
Package/FIT
36%
Unmanaged
Hotel/Lodging/
Business Travel
11%
Car Rental
16%
Leisure Cruise 28%
73%
Travel
Insurance
4%
Leisure
Source: PhoCusWright Inc. April 2008
Source: PhoCusWright Inc. April 2008
WHAT HOME-BASED AGENTS SELL...LEISURE
“They are overwhelmingly focused in leisure: 90% of a typical home-based agents
volume is leisure travel, comprised mostly of complex leisure products (Cruises,
Packages and FIT).” Source: PhoCusWright Inc. April 2008
Business Mix as a Percentage of Percentage of Product Booked by
Booking Volume, Home-Based Agents Home-Based Agents
Others 10%
Flights 10%
Tour/
Package/FIT
30%
Hotel/Lodging 9%
Leisure
Cruise 43%
90%
Travel
Insurance
5%
Leisure
Others 3%
Source: PhoCusWright Inc. April 2008
Source: PhoCusWright Inc. April 2008
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