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CONTENTS
Letter from the Editor
Since the last issue of Marketing
Age, the achievements of some of
the brightest and best of the profes-
sion have been honoured at the All-
Ireland Marketing Awards. We’re very
pleased to highlight the successful
individuals, teams, campaigns and
strategies in our special standalone
guide to the award winners.
In Marketing Age, meanwhile, our
cover story explores how social 56
media have changed the way PR and communications mes-
sages can be controlled and the impact this is having on mar-
keting. Elsewhere, trendspotter and punk marketing advocate
Richard Laermer offers his view of the future for marketing/PR.
50
In advance of its publication later this month, we’re delighted
to be able to reveal the key findings of a new survey on email
marketing carried out by The Marketing Institute of Ireland and
Newsweaver. The results definitely make for interesting reading.
Radio is under the spotlight in Mediawatch, while Dave Stein
explains the advantages of knowing your competitor salespeo-
ple in Sales Pitch. And we take a look at some of the success-
ful campaigns in the recent An Post Direct Marketing Awards.
As always, we’re very grateful to Marketing Institute mem-
bers and other marketing leaders for their time and knowledge.
And thanks to everyone who sent in feedback and
suggestions. We welcome both to editorial@marketingage.ie.
Grainne Rothery
Editor, Marketing Age
Editor: Grainne Rothery (MMII)
Deputy editor: Maeve McGovern
Editorial director: Ann O’Dea
Client services director: Katie Kennedy
Production editor: Linda Gillett
Sub-editor: Eithne Dunne
Publishing assistant: Emily O’Conor
20
Creative director: Ruth Humphreys
Graphic designers: Yvonne Salter,
Emmanuel Tubbiolo
Staff photographer: Conor McCabe 34
Advertising: Peter Finnan
For all advertising queries, contact Peter on
+353 1 6251436 or email advertising@marketingage.ie
Publisher: Darren Mc Auliffe
Marketing Age is published by Whitespace Publishing Group Ltd
Tel: +353 1 6251400 Email: info@whitespace.ie
Address: Top Floor, Block 43B, Yeats Way, Park West Business
Park, Nangor Road, Dublin 12.
© Whitespace Publishing Group Ltd 2008
Average Net Circulation 5,317
Jan-June 2007
16
www.whitespace.ie
4 Marketing Age May/June ‘08
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