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PASTURES NEW
6 Caroline Chauvire has been promoted to
marketing director for A-Z Children’s in economics and business and a
direct marketing manager at The
Charity on a voluntary basis. Dunne master’s in business studies. In her
Carphone Warehouse. Chauvire will be
joins from BMW, where she was rela- six years at FMI, Keeling has worked
responsible for planning and imple-
tionship marketing manager from across all aspects of its services.
menting direct marketing campaigns
2003 to 2007.
and customer communication pro-
14 Martina McDermott has been appointed
grammes for the company in Ireland.
10 Heineken Ireland has appointed Walter L client service account director by Publicis
She joined as a marketing executive
Drenth marketing director. Drenth joins Dialog. McDermott will manage and
in May 2006, when she looked after
from Heineken International, where he develop a portfolio of clients including
sponsorships, press coverage, co-
was global marketing communication Ulster Bank, Wella, Sanofi-Aventis and
ordinating POS for new store open-
manager. He was responsible for Eircom PhoneWatch. She has over 10
ings, event management and liaising
brand communication strategy, inte- years’ experience in agency and client
with suppliers.
grated advertising and various spon- marketing and advertising. She holds a
sorship programmes. In his new role, degree in marketing, a diploma in sales
7 Friends First has appointed Brian
Drenth will lead the marketing team management and is studying for a
Flanagan investment sales manager.
and play a key role in strategic brand postgraduate qualification in direct and
Flanagan will be responsible for Friends
management, portfolio management interactive marketing.
First's investment portfolio, including
and integrated communications.
growing new investment business. He
15 Frank Kelly has been appointed corpo-
has worked for the firm for five years,
11 Jason Sherlock has joined the Louis rate sales manager at Sage Ireland. In
focusing on retail sales in the north-
Fitzgerald Hotel as head of business his new role, Kelly will be responsible
east. Before this, he worked with a
development. Sherlock joins from for the management and develop-
US financial planning company based
InBev, where he was a key account ment of all direct and corporate sales
in Dublin. In 1988 he started with The
manager for the past 18 months. He within the mid-SME market. Prior to
Fuji Bank and later moved to Tokyo
worked with Musgrave Food Services joining, he was business development
with the company. He spent over
as an account manager for almost four manager at Exchequer Software Ire-
eight years in Japan, five of which he
years before that, prior to which he co- land for four years. Before that he was
spent as a currency options broker
presented a television programme on sales manager at 4th Millennium for
with Tullett and Tokyo Forex.
RTÉ 2 with Kathryn Thomas. 18 months. Kelly holds computer and
management qualifications.
8 Carl Gibney joins Fleishman-Hillard
12 McDowell Purcell has appointed Liz
International Communications as client
Hughes head of marketing and commu- 16 David Slattery (MMII) has been appoin-
manager on the FH consulting team.
nications. Hughes joins from the ted senior manager, product marketing
Previously, Gibney was press officer
Association of Chartered Certified and sales support, at National Irish
with the Fianna Fáil Party and subse-
Accountants where she managed the Bank. He takes responsibility for the
quently served as senior assistant to
marketing and promotions function. development of the bank’s strategic
Minister Mary Hanafin TD, the
Hughes holds a BA from UCD, a products and marketing initiatives
Taoiseach and the Department of
postgraduate diploma in business and the positioning of the National
Education and Science. He was spe-
studies from University College Irish Bank brand. Slattery joins from
cial advisor to Minister Hanafin when
Galway and is a member of the Public Bank of Ireland, where he held various
she was Government Chief Whip and
Relations Institute of Ireland. senior product marketing positions in
Minister of State with Responsibility
areas such as savings and deposits,
for the Information Society.
13 Libby Keeling has been appointed market planning and research, and
account director at FMI. In her new role consumer loans and overdrafts.
9 Lisa-Nicole Dunne has been appointed
she will be responsible for maintaining
customer management director at The
relationships with key existing clients 17 Nicola de Beer has been appointed
Carphone Warehouse. Dunne will be res-
while using her expertise to assess account director at FMI. Her key
ponsible for customer touch points,
the needs of each client’s account. responsibilities will be to grow and
contact centres and satisfaction strate-
Keeling joined FMI in 2002 as account develop existing and new client acc-
gies, as well as the insurance and direct
executive before moving to client ounts, engage in the operational side
marketing departments. She is also
service manager. She holds a degree of the business and team training and
82 Marketing Age May/June ‘08
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