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BELOW THE LINE
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Some other winners
Category Agency Campaign Name Client
Automotive DMA How Far Would You Go? Ford
Charity/Not for Profit Javelin Direct Triggers: Promotion of Adult Literacy An Post
Financial Services RMG Target Not Just a Bank Card, Your Card Permanent TSB
FMCG RMG Target Guinness It’s Alive Inside Diageo Ireland
IT DirectBrand People Ready Microsoft
Pharmaceutical and Healthcare OgilvyOne worldwide Adventures with the Superfoods Safefood
Telecommunications RR Donnelly Member Get Member Porting Voucher O2 Ireland
Travel and Entertainment Think Marketing The Ultimate Water Hazard Challenge Celtic Fairways Golf
Responsive Press DMA Put My Desk Here Jones Lang LaSalle
Responsive Digital Cybercom Guinness Rugby World Cup 2007 Diageo Ireland
Direct Mail Low Volume Dialogue Marketing Lead Generation Campaign GeoDirectory
Direct Mail High Volume RMG Target Guinness – The Relationship
Marketing Programme Diageo Ireland
Billing Communication Robert Hayes-McCoy It all Began by Accident Robert Hayes-McCoy
Integrated Campaign McConnells Fusion Local Legends. Lifetime Supporters FAI
Data Strategy Eumom Marketing Eumom Mother and Baby Programme Eumom Marketing
Brand Building RMG Target Guinness It’s Alive Inside Diageo Ireland
Best Acquisition RMG Target 2007 Brand Response Campaign Clearwire Broadband
New Product or Service Launch RMG Target Not Just a Bank Card, Your Card Permanent TSB
Retention and Winback RMG Target Guinness – The Relationship
Marketing Programme Diageo Ireland
Green Initiative Dunnhumby Tesco Ireland November Club
Card Statement Tesco Ireland
CRM Programme RMG Target Guinness It’s Alive Inside Diageo Ireland
First Time Use Dialogue You Open, We Close Lombard Ireland
Supplier of the Year Dataconversion Direct
Agency of the Year RMG Target
Brand of the Year Diageo Ireland
May/June ‘08 Marketing Age 49
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