7129_85-91_160608.qxd 10/6/08 16:11 Page 1
NETWORKING
<
Embracing a new era
Customer loyalty expert and former Europ- A recognised expert on customer trust,
ean Speaker of the Year Larry Hochman Hochman focused on the challenges and
delivered an engaging talk on building opportunities facing marketers in a post-
enduring customer relationships at a recent loyalty era and the new collaborative world,
Marketing Age breakfast seminar, run in where customers interact with each other en
conjunction with The Marketing Institute of masse. He also warned that, as the economic
Ireland, held in the D4 Hotel in Ballsbridge. climate becomes tougher over the coming
The seminar, which was sponsored by Sage, months, businesses will have to pay much
coincided with the publication of The more attention to how they treat their
Marketing Age Guide to Customer Loyalty. customers.
opened the seminar
Jarlath Jennings,
chairman of The Marketing Institute,
Jariath
Ann O’Dea,
introducing Larr
editorial director
y Hochman
, Marketing Age
,
Delegates at the breakf
ast seminar
Larr
y Hochman,
customer loy
alty e
xpert,
speaking
at the seminar
May/June ‘08 Marketing Age 85
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92