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THE MARKETING INSTITUTE
Message from The Marketing Institute of Ireland
he first half of 2008 has been a rollercoaster for applications for the next programme,
T
The Marketing Institute. Our activity schedule has which starts in September. You’ll find all
been in full swing, with large attendances at our details on
www.mscmarketing.ie.
extensive range of seminars and events across We have various means of assisting
the country. This culminated in the highlight of members in developing expertise so
Ireland’s marketing calendar, the All-Ireland Mark- they make the maximum impact on the
eting Awards, which saw over 800 marketing profitability of their businesses. This
professionals and business leaders gather to cel- includes a rolling programme of profes-
ebrate the achievements of our finalists and winners. It was grati- sional training courses, many of which
fying to hear our guest of honour, Tánaiste and Minister for Enter- are sourced and developed in response
prise, Trade and Employment Mary Coughlan TD, speak of the link to member requests.
between marketing performance at enterprise level and economic Also during the past six months, we have been engaged in
performance at national level, and we will amplify this theme in our extensive discussion with members about the strategy and struc-
upcoming activities. Remember, your current marketing activities ture of the institute. At an EGM in May, a new set of Articles of
could be the basis of an entry into the 2009 awards! Association was unanimously adopted. This provides us with a
If you are as inspired as we are by the showcase of achievement streamlined structure that positions us to deliver the ambitious
in the All-Ireland Marketing Awards, and would like to inject new strategies that are required. It’s a great time to be in marketing!
life into your career, you may wish to consider our Executive MSc
in Marketing, a two-year part-time programme specially designed Tom Trainor
for experienced marketing practitioners. We are still accepting Chief Executive, The Marketing Institute of Ireland
Why should you join The Marketing Institute?
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To make a statement about your own professionalism and
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To have your business listed in the Marketing Services Directory
self-regard
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To benefit from exclusive access to the ‘Members Only’ area
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To gain additional recognition and credibility in your career, of The Marketing Institute’s website.
with the professional designation ‘MMII’
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To open up opportunities for nationwide networking and
JOINING THE MARKETING INSTITUTE
career development through an extensive events programme
Membership of The Marketing Institute may be obtained through
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To obtain preferential access to leading-edge professional train-
one of two routes:
ing and recognised qualifications in marketing
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To get recognition at international level through our membership
Qualification: Requires a recognised marketing qualification and
of the European Marketing Confederation
at least two years of practical marketing experience.
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To demonstrate adherence to our Code of Practice, which
Experience: Requires at least five years of approved
denotes the ‘Quality Philosophy’ of the marketing profession
experience in management of marketing.
in Ireland
If you aren’t sure if your qualifications or experience
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To support the body committed to presenting the interests of
meet the criteria for full membership at this time, please
business from a marketing perspective
call Rose Ellen Keogh at our membership desk (+353 1
>
To access expert publications such as Marketing Age, the
216 0158), who will advise you on how to proceed.
Irish Marketing Review, eZines, and the Annual Yearbook and
Diary Joining us is easy — just visit
www.mii.ie/join.
6 Marketing Age May/June ‘08
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