Focus on coil processing
Click on window above to see footage of
multi-blanking operations at Schwerte
and L activity on looking for these types of
materials in an effort to be independent of the
more ‘traditional’ marketplace. The ‘middle
path’ that the company is taking also ena-
bles it to draw a fine line between supplying
maintaining its material specializations and
services but not ‘treading on customers’ toes’
Above and below right: Decoiling
competitively.
operations at Schwerte
Last year, Otte confirmed, H and L proc-
“We have to strike a ‘middle’ path between
essed around 450,000 tonnes of material,
the mills and the customer to offer the right
which was delivered to customers (mainly in
pricing incentive and to make a sufficient mar-
Europe). Around 50/60% of its stock will be
gin. The prospect for this year is much better,
shipped within Germany but it also ships to
of course. Industry in Germany is busy right
now, construction, household/domestic appli-
ances, automotive etc. so 2007 offers more
opportunities. Although mills are making very
high profits right now, steel processing/steel
service centres have a lot of competition and
price/service issues are very important.”
Becker acknowledges that material short-
ages may be an issue for users of special
materials, which is why he has focused H
Arc production
34 March/April 2007 International Sheet Metal Review
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