Marketing Yourself
Marketing is a huge part of selling a product successfully and the
same goes for selling yourself. Landing a job is about convincing an
employer of the value of your skills and qualities. To do this you need
a strategic and personalised marketing plan that throws the spotlight
on your employability. In effect, you have to develop a walking, talking
advertisement of yourself!
Good habits, 24/7
it is a throw-away comment. The problem is that
Whatever stage you are at in your study, you can
an email isn’t the spoken word – it is recorded and
generate opportunities through actively and
leaves a trace, so like a letter it can be referred to
positively affecting others in your day-to-day life.
at a later date, but without the context which may
Making a good first impression with everyone you
have influenced its meaning and significance.
meet is a good habit to get into, so start today.
For these reasons it is a good idea to follow these
First impressions
tips when it comes to e-communication:
How long does it take for you to form an opinion of
someone you meet? First impressions can have an
 Remember that your email address sends a
message to employers, so keep it professional
instant and lasting impact and others, with others
(ie. ditch the wildchild@yahoo.com).
quickly forming judgements about you based on
 When communicating with potential employers,
first impressions.
contacts or mentors, maintain some formality and
Whether the form of contact is by phone, email,
professionalism – even if they don’t. Your email
writing style should be just as professional as
letter, face-to-face or teleconference, you have to
other written correspondence – even though a
be sure you are sending out the right signals with
potential employer may respond informally, you
people you meet. cannot assume anything so it is best to keep to a
Phone friendly
formal style.
It is important to make sure the greeting on your Writing style: get it right
mobile phone and landline sounds friendly and Your first point of contact with an employer will
professional. When you give out your phone number usually be via a job application. Your résumé, cover
on a letter, résumé or application you are inviting letter and statements addressing selection criteria
calls from potential employers, so be prepared! If will be your primary self-marketing documents, so
your phone rings and the caller is not identified, it make sure they market your skills appropriately.
is wise not to answer the phone informally. Many
Job applications reflect your communication skills,
interview processes will start at this first point of
how you regard the employer and your level of care
contact, so make it work for you.
and attention to detail. Applications, particularly
Web-based communication cover letters, are examples of your writing skills
Web-based communication – whether through and illustrate your ability to summarise and
email, discussion boards, chat rooms, blogs, you present information clearly and succinctly. For all
name it – has become a major medium in personal these reasons, it is worthwhile spending the time
and business interaction. There is no doubt the polishing your application so that it is error-free
internet has changed the way we communicate. and thoroughly professional. Composing, updating
While mostly positive, the changes have confused and proofreading cover letters and applications can
and sometimes blurred the distinctions between be tedious, but the time you put in is well worth
public and private, personal and professional it. If possible, get someone else to read your
and formal and informal. The immediacy of email application, as another pair of eyes can often
communication encourages a more speech-oriented pick up mistakes you have not noticed and
mentality – one where we can fire off an email like provide constructive feedback.
Article by Lee Miles, WA President, Australian
Association of Career Counsellors.
GO for it! //
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