stoppress
Franchise helps
families recover from
Putting you
last year’s floods
in the frame
Franchised art company Trowbridge
Gallery has announced its expectations
for a healthy UK expansion this year.
Having recently completed a major
refurbishment of its flagship store on
the Kings Road, London, and opened
a new gallery in Tunbridge Wells, it
is now launching a factory shop in
Last summer’s floods reportedly cost
Gloucestershire floods struck, Graham
February, and has its sights set on two
UK insurers around £3 billion and the
was literally thrown in at the deep
new locations opening in the spring.
Royal Air Force embarked on the largest
end, starting business a little earlier
search and rescue operation ever to be
than he expected by helping families
The multi-million pound international
attempted in the UK. Franchise Spettro
around the area when their homes
art company aims to open between five
was also called in to assist families
were affected by the severe flooding.
and ten more boutique-style outlets
that needed help to get their lives and
Graham earned back over half the cost
on high streets and in good secondary
homes back to normal.
of his franchise in just one week of
trading – before he was even intending
locations by the end of 2008, and is
looking for suitable franchise partners.
Spettro, with its successful 35-year
to start!
history as an insurance claim and
building repair organisation, deals with
“I helped to organise Spettro’s own
This is all part of a vigorous franchising
claims for burglaries, fire, storms and
trade contactors to strip out saturated
campaign, which started last year.
impact damage to properties. Tony
plaster in flood damage properties,
For the past 25 years Trowbridge has
Smith, one of the directors at Spettro,
thus removing the stress of home
been supplying high-end artwork to
explained why this service is becoming
owners competing with neighbours
the interior design trade throughout
increasingly important: “With Channel
trying to employ local tradesmen,”
the world, and last year it decided to
4’s Dispatches now naming 20 places
explained Graham. Between Graham’s
bring its exclusive collections to the
most likely to be at risk of flooding in
new franchise and the Bradford high street by establishing a string of
the UK, we are preparing for future
franchise, Spettro worked on 16 homes galleries throughout the UK.
demand for our services.”
in Doncaster so that family life could
get back to normal as soon as possible.
Trowbridge’s Managing Director, Rob
Franchisee Graham Calladine Cork, said: “We have worked hard at
began the process of launching his
The pilot franchise turned over a huge
getting the franchise package right.
Spettro franchise in Chesterfield and
£240,000 in its first year, with a 65 per
We have looked at everything from
Mansfield last summer. After the
cent operating profit.
the artwork we will offer, and the
design detail of the galleries, to IT and
Save the date!
management support systems. We
believe that we have set ourselves a
The Franchise Marketing Conference is taking place on 11
realistic target, one that accommodates
September 2008 at the Hyatt Regency, Birmingham.
a steady growth of our infrastructure
See www.franinfo.co.uk/fmc for more details
and enables us to give our franchisees
the highest level of support.”
www.franchisornews.co.uk | 8
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