contents
t h i s i s s u e
Franchisor News
i n s i d e k n o w l e d g e r e g u l a r f e a t u r e s
Editorial & Publishing
111 Upper Richmond Rd,
Putney, London SW15 2TJ
t: 020 8394 5100
6 news 18 franchise finance 16 Winter round-up
f: 020 8785 3388
A round up of all the Stuart Walsh examines the A review of this winter’s
e: fnews@vmgl.com
www.franchisornews.co.uk
latest news financial benefits of leasing franchise events
Publishing Director
10 feel good about 27 Transform your leads 21 marketing quarter
Tracy Pillay
franchising
t: 020 8394 5100
Brian Duckett reveals how to In the second article for
In light of Gordon Brown’s
follow up and handle leads our series on marketing,
Editor
New Year speech on the
effectively Sarah Dyer explains how
Alison Church
t: 020 8394 5231
economy, should franchisors
to maximise your pulling
e: alison.church@vmgl.com
be concerned? 31 franchise resales
potential
Deputy Editor
The first of a new series,
Vesna Siljanovska
12 exclusive interview
Derrick Simpson advises on 38 franchise clinic
t: 020 8394 5215
Catching the yoga bug!
the franchisee life cycle Your franchise
e: vesna.siljanovska@vmgl.com
Fenella Lindsell and Lara
questions answered
Sub Editor
Goodbody on Dragons’ Den 34 spotlight on australia
Anita Peach
and why franchising has been Make your move across the 50 movers & shakers e: anita.peach@vmgl.com
great for their business globe: Tony Garrisson and Appointments and
Production Editor
Esther Gutnick discuss how promotions within the Sarah Coxon
24 Battle for the limelight
franchise industry
e: sarah.coxon@vmgl.com
How to ensure your advert 42 supplier Directory
Designer
will get noticed An A-Z listing of
Jane Forster
franchise suppliers e: jane.forster@vmgl.com
Junior Designer
Natalie Mosquera
Advertising
Darren Hubbard
t: 020 8394 5283
e: darren.hubbard@vmgl.com
Subscriptions
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Printing & Distribution
Holbrooks Printers
© 2007 Venture Marketing Group Ltd (VMG). Copyright will be enforced for all features and design. Reproductions permitted by payment of reprint fees. Franchisor News is
distributed subject to the condition that it shall not, without the consent of the publishers, be reproduced, given or lent, resold, hired out or otherwise disposed of by the way of
trade and that it shall not be given, lent, resold hired out or otherwise disposed of in any mutilated condition, or in any unauthorised cover by way of trade or affixed to or part
of any publication or advertising, literary or pictorial matter whatsoever. While every effort is made to ensure accuracy of information in Franchisor News at time of going to press,
VMG does not guarantee responsibility for any errors, omissions, or for the consequences of actions based on data contained herein. Contributions are welcome but VMG accepts
no responsibility for submitted material. Views expressed in Franchisor News do not necessarily reflect those of VMG nor its employees. Editorial and advertisements for companies
featured in Franchisor News represent neither endorsement nor recommendation of such companies by VMG nor its employees.
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