contents
a new editorial team here at Franchisor News; I have
editor’s
replaced Vicki as Editor and we have a newly appointed
Deputy Editor, Vesna Siljanovska.
Now with the first quarter of the year almost over – and
letter
no doubt many New Year’s resolutions well and truly
broken – it’s time to think about putting a new spring in
your step and look to a positive year ahead.
The year 2008 seemed
Two people with an inspiring zest for life and optimistic
to get off to a bit of
outlook are Fenella Lindsell and Lara Goodbody, founders
a gloomy start, with
of franchised children’s yoga class providers YogaBugs.
incessant rain and then
I had the pleasure of meeting the entrepreneurs whose
Gordon Brown acting as
passion and drive for getting kids active through yoga has
the harbinger of doom,
ensured their fantastic bug has spread! Find out how they
forecasting a troubled
have made a success of their business through franchising
year ahead for the UK
and why they said no to the Dragons on page 12.
and world economies.
A very happy New Year
You will also find in this issue all the marketing and
message, Gordon! In our
advertising advice necessary to ensure you attract all those
first News Focus, on page
potential franchisees out there. Brian Duckett offers his
10, we consider whether the franchise industry should
tips on handling leads effectively on page 27; and we talk
be worried.
to about how to get your advert noticed on page 24.
The New Year had a sunnier start for Franchisor News’
I hope you enjoy reading this issue of Franchisor News.
ex-Editor Vicki Cunningham, who is off on her travels
Ensure you look out for the next issue in June.
around the world, discovering the warmer climates and
hidden secrets of Thailand and Malaysia. So we have alison church, editor
t h i s i s s u e
10
i n s i d e k n o w l e d g e
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r e g u l a r f e a t u r e
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f e e l g o o d a b o u t f r a n c h i s e r e s a l e s
m a r k e t i n g q u a r t e r
f r a n c h i s i n g When it is time to flee the nest:
In the second article in the series on
In light of Gordon Brown’s New Derrick Simpson takes us through
how marketing can help you make
Year speech on the economy, is franchisee lifecycle and explains
the most of seasonal trends and
it all doom and gloom for the how to ensure the process
capitalise on business opportunities,
franchise industry? Read what the runs smoothly
Sarah Dyer looks at how you can
financial experts Cathryn Hayes,
maximise your pulling potential
Richard Holden and Graeme Jones,
towards potential franchisees
have to say on the subject

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