such as GQ, Esquire, to work for She Caribbean
Loaded and FHM. Black magazine. Pride’s editorial
men did get a small look-in is aimed at a young
with Nine, 2002 (published readership and often misses
under the umbrella of the mark in catering for an
Pride), but this followed older, more professional
a similar template to its audience.
white mainstream rivals The Voice newspaper
with contents of scantily- has been productive in its
clad women and gadgets; attempt at spin-offs. They
it has ceased publication. include Admission, 2002
Drum came with an A5 which primarily focused
format, though it too is on technology, media and
hard to purchase. One of telecommunications; and
the most significant Black The New Editor, 2003,
men’s magazines to hit the which boasted that it would
newsstands was Untold in ‘speak to successful Black
1998 and for its short life in professionals’. But the most
the industry raised the ante successful stable-mate has
to a significant benchmark. been in the teen market
With its maverick design, where its Young Voices still
it was unapologetic in survives. There are other
its approach to black publications which target
representation, respecting an even smaller niche
its audience’s intelligence audience – The Weekly
through its avant-garde Gleaner for a Caribbean
mode of address. Sadly, this audience and Ovation
too is now gone. which targets Africans.
Still in print Market forces
What remains as the The life-blood of
Black British (mainstream) any publication is its
press lies primarily in The advertising revenue. When
Voice newspaper, a weekly opening the first pages
publication. It was borne of magazines, it’s a good
from violent ‘race’ clashes in idea to count the number
Brixton 1981. Its founder Val of adverts before you
MaCalla died in 2002 and get to the contents page.
is now owned by Jamaican This number will give an
based Gleaner Group. The indication about financial
Voice recently employed income. For example,
new editor, Steve Pope (a fashion bible Vogue has
former journalist at New on average 20 plus pages
Nation). It inevitably has a of haute couture and
new design. Its front page luxury goods advertising
frequently takes on some before you even get to the
of the generic conventions deeply buried masthead
of a magazine, with a large and contents pages! In
central image and cover- comparison Pride has on
lines. Its rival, newspaper, average three pages and its
New Nation, very much advertising tends to consist
embodies tabloid of hair products, cosmetics
conventions; sensationalist and food. Even if we look
headlines and colloquial at more comparable
modes of address. magazines such as Marie
Black women’s magazines Claire or Company, the ads
have enjoyed a little more ratios are as discussed. Most
longevity, with Pride being publications carry rate cards
the longest running. The online and a look at these
latest is bi-monthly, Colures will assist you with fiscal
which is primarily a fashion detail. ABC figures also help
magazine with some to determine advertising
lifestyle elements. Some revenues. Magazines
of the criticism levied at must be able to provide
Pride lay with its editorial advertisers with evidence
direction (or lack of). It has that they can reach the
had several editors (and required numbers of
changed owners) with its readers. A small reach limits
last, Sherry Dixon, leaving the amount and types of
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