CR63-p56&57-ICEpreview3&4:SJC-Casino Review 22/12/07 20:40 Page 2
Bally showcasing
CineReels
BALLY TECHNOLOGIES
ICESTAND3540
This year’s ICE will mark the international
debut of Bally’s CineReels, a new stepper
concept that utilises the highly successful
CineVision slant-style video slot cabinet
incorporating up to seven electro-
mechanical reels - an industry first. Multi-
ple game titles in three-, four-, five- and
seven-reel configurations will be on
display at ICE.
CineReels also features a high-resolu-
tion 20-inch widescreen touch-enabled
display ideally located for interactive
gaming. With enhanced audio and a stan-
dard footprint, CineReels is ergonomically
designed and player friendly and features
a well-positioned player-tracking inter-
face and comfortable arm rest.
“With the theme ‘The Future…Today!’
as a backdrop, Bally will once again present
a very deep and technologically sophisti-
cated array of exciting new gaming and
systems products at this strategic gaming
show,” said John Connelly, Bally Technolo-
gies’ Vice President, International. “Our
extensive stand at ICE will again demon-
strate our unwavering commitment to
provide the international gaming commu-
nity with a broad assortment of the latest
advancements in video and reel-spinning
gaming products and slot/casino manage-
ment systems that are designed to drive LCD mounted in the top box. In addition,
operator ROI today and into the future.” Bally will once again feature its highly
Bally’s exhibit at the Earls Court exhibi- popular CineVision 26-inch wide-screen,
tion hall will feature a variety of new game surround-sound cabinet.
titles designed especially for the rapidly Each of these cabinet styles will house
growing international gaming market on a wide assortment of exciting new game
the highly flexible and configurable Alpha titles running on Bally’s heralded ALPHA
Elite platform. Running on Bally’s award- OS video gaming operating system.
winning Alpha OS, these new Alpha Elite Proven to be a hit with both operators
video and stepper slots feature a common and players alike, these games offer
base cabinet designed to make it easy for improved graphics, superior sound,
operators to switch back and forth multi-denom and multi-percentage while
between a reel-spinner and a video slot. supporting Bingo Draw VLT and Central
This wide variety of cabinet configura- Draw VLT technologies.
tions will include the Alpha Elite V32 The return of a classic in the form of
video cabinet with a striking 32-inch ver- GameMaker HD is one of the major high-
tical touchscreen showcasing the new lights on display at ICE. Originally intro-
Quick Hit Platinum game series; the versa- duced in 1994, GameMaker was the first
tile Alpha Elite V20/20 with twin 20-inch multi-game to gain widespread accept-
stacked LCD touchscreens; the vivid Alpha ance among casino players. Now, 12
Elite V20 with a single 20-inch display; the years and tens of thousands of GameMak-
Alpha Elite S9C, featuring a 6.3-inch touch- ers later, the new GameMaker HD is a
screen below the reels; and the all-new technological marvel on the Alpha Elite
Alpha Elite S9E stepper slot with 20-inch V20/20 cabinet.
New style roulette
products from Gold Club
GOLD CLUB redevelop it to combine a showing its Omega roulette,
BOOTH3040 mechanical and video card Pearl roulette, Ufo roulette,
game with an upright plasma Neon single stations roulette
Gold Club will be showing on to which is projected an terminals, Pepo roulette, slot
several new products on a interactive 3D croupier. machines and an online and
stand much bigger than Gold Club will also be Jack pot system.
what it has had before.
On display for the first
time will be Vega and Unica.
Vega is a 10 player touch
screen roulette machine,
with a totally new design.
Unica is a stand alone elec-
tronic roulette wheel, on
which the Neon roulette
betting terminals is linked.
Blackjack is, at present,
only an electronic game,
although Gold Club is to
January 2008 ice2008preview 57
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