CR63-p26-g2e5:SJC-Casino Review 22/12/07 20:45 Page 1
casinoreview
G2e07 REPORT
Reel players to hit
seventh heaven
with Cine Reels
Steppers were getting the widescreen makeover on the Bally stand
where seven reels were spinning on the new CineReels cabinet based
on the ergonomically enhanced experience offered by CineVision.
steppingup players. Now, 13 years and tens targeted at the high-denomi-
BALLY TECHNOLOGIES of thousands of GameMakers nation player who enjoys 25-
later, the new GameMaker HD cent and $1 base
Debuting at the 2007 G2e trade is reborn as a modern techno- denominations. Power Pro- Dick Haddrill with
show, Bally Technologies’ Cine logical masterpiece in the gressives, Quick Hit Progres- Golden Monkey
Reels represents the industry’s ALPHA Elite V20/20 and sives, Reel Control, Reel
first seven-reel stepper game CineVision cabinets and the Winners Spin & Win, Progres-
design, taking stepper technol- new Al[ha Elite Bartop with sive Multi-Play Blackjack,
ogy to the big screen. the same widescreen display Roulette and Instant Spin were
This new seven reel tech- found in the Alpha Elite family among the titles targeting this
nology uses state of the art, of upright cabinets. segment of the market. Addi-
micro-stepping reel con- In addition, some of the tionally, up to a dozen of Bally’s
trollers to provide rhythmic other key premium games on most popular classic S6000
game play as well as another display included Hot Shot high-denomination titles are
industry first, CineReels’ All Frenzy, a new four-reel varia- being brought forward to the
Stop reel function which tions of the highly successful award-winning Alpha Elite
allows players to control their five-reel Hot Shot Progressive S9000 cabinet.
gaming experience unlike series, available in both video “Our retooling efforts of
ever before. and stepper configurations. recent years has resulted in
CineReels also features a Hot Shot Frenzy features four industry leading revenue
high-resolution 20-inch mini-versions of Bally’s popular growth and excellent game
widescreen touch-enabled “frenzy”-style reel-spinners as performance globally and by
display ideally located for inter- part of an exciting bonus- recent announcements of
active gaming. With enhanced round experience for players. important systems contracts
audio and a standard footprint, Bally also presented a new from major casino operators,” to drive “The Networked Floor Floor of the Future allows Pechanga to offer their cus-
CineReels is ergonomically video slot title based on its he continued. “For example, Of The Future.” This practical [operators] to plan for a series tomers a new playing and
designed, player friendly and popular “Quick Hit” game we have recently announced vision includes current and of incremental technology service experience.”
features a well-positioned model. This new multi-level systems deals involving iView future server-gaming applica- phases that drives more Commenting on the
player-tracking interface and progressive game is called player communication dis- tions, open partnerships and gaming play and better asset systems side as a whole,
comfortable arm rest. A new Quick Hit Platinum and is pre- plays and/or bonusing with real revenue-generating tech- utilisation, both today and in Ramesh Srinivasan, executive
seven-reel Super Tournament sented on Bally’s visually strik- Pinnacle Entertainment for nology with a high return on the future, while improving vice president of Bally
Progressives group-play game ing Alpha Elite V32 cabinet, multiple properties, Viejas investment available today. the overall experience of Systems, added: “Bally Systems
on the CineReels cabinet was featuring a 32-inch vertical Casino and Fantasy Springs Bally’s product line-up allows casino customers. continues to build momen-
also unveiled. touch-sensitive video display. Casino in California, Mont operators to plan for a series Indeed, G2e saw the tum in the areas of systems
Bally CEO Dick Haddrill Other premium games on Airy Casino Resort in Penn- of technology phases that will announcement of a sweeping execution, customer satisfac-
commented: “Based on our display included tower games sylvania and with Las Vegas continue to drive more gaming contract with the award- tion, product enhancements
remarkably successful CineVi- Jackpot 7s and Fireball and Sands for properties stretch- play in the future while winning Pechanga Resort & and product innovation. The
sion slant style video slot Reel Winners, Instant Spin and ing from Las Vegas to Singa- improving the overall experi- Casino to provide a complete product range we will have on
cabinet, CineReels is the very Reel Money. Bally also show- pore. Our total of iView ence of casino visitors. slot accounting and casino display at G2E is the broadest
first gaming platform in the cased wide-area progressive displays sold or deployed “Our current products management system solution, and deepest in our company’s
industry to offer up to seven games for its QuarterMillion$ now exceeds 70,000.” make a positive impact on our advanced bonusing technol- history, led by the latest
mechanical reels. Multiple link and licensed titles such as Bally was showcasing a customers’ operations today ogy and more than 3,600 releases of our well-estab-
game titles in three, four, five Atari Pong, Atari Breakout and number of exciting products and also are a great investment iVIEW interactive player-com- lished products that cus-
and seven reel configurations S&H Green Stamps Deluxe. on its iVIEW full-color LCD as gaming technology evolves munication displays for all of tomers have invested in for
are on display at G2e.” “Our games are growing in interactive player-communi- in the future. As the world’s Pechanga’s gaming machines. years, a wide variety of iVIEW
CineVision’s immersive popularity across the globe,” cation device mounted within leader in gaming systems and The contract is the and Power Bonusing applica-
widescreen gaming has already said Gavin Isaacs, COO. “The the slot machine, which oper- with a great game momentum, company’s most comprehen- tions and our new Business
proved a popular playing expe- stability, reliability and the flex- ates independent of game- we are in a unique position to sive systems agreement ever Intelligence solution.”
rience. With its razor sharp, 25 ibility of our Alpha operating machine manufacturers. deliver on our customers’ and also includes the Bally The Bally Power Bonusing
inch display, enhanced sur- system, together with the mod- Several technologies were on needs for today and a vision of Business Intelligence/Data suite of products includes the
round sound audio, comfort- ularity and unique player iVIEW for streaming video, the future,” Haddrill added. Visualization solution and the player-centric bonusing capa-
able and ergonomic design, it’s appeal of our state-of-the-art Bally Live Rewards secondary And then of course, there was first sale of the server-based bilities of Bally Power
continuing to deliver the ‘wow’ Alpha Elite cabinets, have games, tournaments, top- downloadable. Haddrill said: Bally Live Rewards Casino Rewards, electronic-credit
factor to the gaming floor. enabled our team to continue screen picture-in-picture man- “The prospect of download- Challenge tournament tech- transfer with powercash funds
One of the key highlights at to innovate. Our range of agement and a wide array of able games coming to casino nology. access from Cash Systems, to
this year’s Bally booth was the games and machines is driving bonusing products. floors several years from now Haddrill added: “As one of credit/debit accounts
official sales debut of the much- greater returns to our cus- Bally has used server tech- does nothing to increase the most successful casino through Bally Power Bank,
anticipated GameMaker HD tomers … today … while at nology with its customers to bottom line today. Our operations in the country, and integrated casino-wide
multi-game platform. Origi- the same time providing the generate positive results. Bally approach to server-based Pechanga is the perfect show- promotional capabilities
nally introduced in 1994, functionality required for the and its partners are demon- gaming allows you to capi- case for our product line-up. with Bally Power Promo-
GameMaker was the first multi- technologies of the future.” strating an evolutionary talise on existing investments The Bally iVIEW display in tions, Bally Power Coupon,
game to gain widespread The Bally booth also fea- approach for casinos to use and drive a high return on particular will help the Bally Power Sweepstakes and
acceptance among casino tured many new game titles advancements in technology investment. Our Networked forward-thinking team at Bally Power Winners.
Distributors helping
drive Hess
HESS Cash Systems was at G2e The company was also showing a
announcing a distribution deal with new kiosk designed to work as a
GPT in South Africa and with the hole in the wall.
Suzo-Happ group to take its range Suzo-Happ’s Erik Wijma is
of redemption machines into pictured with Hess’ Erik de Kat and
France. the Hess Polaris Scorpion unit.
26 January 2008 G2ereport
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