CR63-p28-g2e6:SJC-Casino Review 22/12/07 20:55 Page 1
casinoreview
G2e07 REPORT
Unicum pushing open new doors
One result of the Russian market col- G2E we see our customers from all name. After just one year in foreign
lapsing is that manufacturers have over the world, from Latin America of markets, we’ve had a lot of success,
been forced to find other markets for course, but also from Africa, Laos and for example in Peru, Columbia and
their products, not least Unicum the even Ukraine. We don’t sell in Nevada Argentina, which is allowing us to
long-time leader of the pack. or anywhere in the US and it would push open the door into Mexico.”
Lyubov Loginova, commercial mean massive investment to build up
director for Unicum, said: “Coming to the brand and get people used to the Lyubov Loginova, commercial director of Unicum
Rolling the dice for ever
New
name,
more virtual tables
new
products
starturn optional bonus bet that rewards onboard
SHUFFLE MASTER players when their hand contains INNOCORE
a pair of 10s or better, stood out.
In terms of camaraderie around Caribbean Stud Bonus also fea- Every gaming machine
the table, live craps often leads tures a progressive jackpot that these days needs a com-
the way on the gaming floor. awards 100 per cent of the incre- puter and many of them
Whilst the electronic version menting jackpot when a player’s rely on products from Inno-
privatises the experience final hand is a royal flush. core, which changed its
somewhat, it doesn’t necessar- As did Progressive Jackpot name from Densitron
ily have to extract the showman Blackjack, a new electronic Gaming in November, fol-
side of the game. Even simple blackjack game that enhances lowing a management buy-
things like providing an alter- standard blackjack with a bonus out in February.
native to rolling the dice is
The electronic gaming table has taken an even bigger
jackpot round that is triggered At G2E, the company
bringing an extra element to
turn to the virtual world with Shuffle Master adding a roll
whenever a Diamond Black- presented six new boards
the electronic versions being
your own dice feature giving players a greater feeling of
jack is dealt and an appealing in the DPX series, three
produced by Shuffle Master. “free look” feature that allows stand-alone or all-in-one
Star Craps is an entirely elec- involvement and to some degree control. players to double their initial boards (the S-series) and
tronic craps game that enables bet after viewing their first card three Connect Bus boards
players to virtually ‘roll the dice’ and the dealer’s first card. (the C-series). Both series
using their individual touch security by automating all aspects Five Card Omaha poker, Three tains a flush or better. Paul Meyer, president and offer customers the chance
screens. Marketing manager of the wagering process. Card Draw Poker and Caribbean Clarke explained: “Poker- chief operating officer, added: to implement the very latest
Kirsten Clarke said: “Players Rapid Baccarat, combining Stud Bonus stood out at this year’s based table games, particularly “In addition to including eleven technology from Intel in a
love to feel they are having a say Shuffle Master’s i-Shoe card show. Five Card Omaha poker is a those based on Texas Hold 'Em, new felt-based table games, our range of products that allow
on the outcome of the game reading shoe and a live dealer new game based on the popular have done really well in recent G2E product line-up features OEMs to choose higher
and with this virtual dice feature with traditional baccarat game poker game Omaha. Players years on the strength of the several new content selections levels of functionality where
their involvement is increased play to dramatically increase receive four cards and combine popularity of poker. The draw on our ETS tables including Four needed or more cost-effec-
as players can rotate the dice as game security, is continue to do two of them with three action games are identical to the Card Poker on Table Master and tive options where not.
much as they want before well, especially in Asian cards to make their best five-card highly successful Three Card Star Craps, our new electronic “Our DPX-112, -114
rolling.” Featuring a variety of markets, where it is accommo- poker hand. Five Card Omaha Poker games, except that you multi-player craps game built and -117 boards were
game screen options that make dating up to 100 individual also features a Bonus bet that pays drop a card and are dealt a new on our Vegas Star platform. Our only launched last year,”
craps easy to learn and play for players. Rapid Baccarat also fea- when a player’s cards contain one to replace it, adding multi- i-Deal single deck shuffler has said Innocore’s sales
even novice players, Star Craps tures several optional side bets two pair or better and wins ple drawing possibilities.” its jackpot verification feature, a director Koen Stomph,
is an excellent way for racinos including Dragon Bonus, which regardless of whether the player With it being a popularly held revolutionary enhancement “and they all have a five-
and other venues not permit- Shuffle Master says is the indus- folds or loses to the dealer. belief that people who play a lot that enables casinos to authenti- year lifecycle guarantee
ted to operate live table games try’s most popular baccarat side Three Card Draw is an excit- of poker naturally migrate to cate large payout hands. These so they will continue to be
to deliver this popular game to bet which rewards players ing new game where players Omaha games, a casino version alternative ways of providing available and we will, of
their players. when their selected hand wins receive three cards as well as a could be the next big table trend. popular gaming content are course, continue to
The game is one step further by at least four points. “draw” card that they can use in Of the other games offered on emerging as key elements in support them. But tech-
up the automated ladder than the As well as this continual place of one discarded card. the Shuffle Master booth, many casinos throughout the nology moves on very
Rapid Table Games which development in electronic and Three Card Draw features head- Caribbean Stud Bonus, a new spin world, and we anticipate that quickly and there have
combine a dealer and a live game semi-automated, Shuffle Master to-head play against the dealer on an old favourite that enhances the new developments in each already been significant
with electronic player stations to is continuing to make strides in and a Bonus bet that pays odds the game’s head-to-head play platform will be welcomed by developments which will
increase game frequency and the live gaming pit. when a player’s final hand con- against the dealer with an the show’s attendees.” continue.”
The shape, size and
configuration of the new
boards is exactly the
Alfastreet has the look
while keeping the basic shape which will be marketing and same with the range
of the machine the same.” distributing Alfastreet’s prod- back-compatible with the
The company was display- ucts in North America. earlier boards.
ing just one of the possible fin- “They will be selling the entire “The response has been
gradingup ishes to the machines, of which product range,” said Petek. very enthusiastic and we
ALFA STREET
Matjaž Petek of Alfastreet
there are several. “We like to try “The agreement enlarges are looking forward to
with the new multi-wheel
demonstrating them at ICE
Slovenian company Alfastreet
roulette product.
and accommodate the wishes Atronic’s product portfolio,
and needs of the clients, to give giving it a top-level multi-player, 2008,” said Stomph.
has become an ever stronger them a machine that will fit aes- and it gives us access to the
presence in the automatic thetically on their gaming floor. North American market on a
roulette market with good This is relatively easy for us as completely different scale. It’s a
quality products that are finding we make every machine to win-win situation.”
enthusiastic operator support. order for our customers.” Last year the company
At G2E this year, it showed A brand new product is a new debuted its flatscreen Table
an updated version of its eight- multi-wheel roulette system Top terminals, which were
terminal R8 roulette machine. that allows players to play dif- developed specifically for
“It’s been completely ferent wheels at the touch of a the UK market. “They have
redesigned aesthetically,” button, be they live or auto- been tremendously success-
said Matjaž Petek, sales and matic. It also allows operators ful,” said Petek. “We have
marketing manager for the the chance to determine which sold the product to operators
company. “We’ve brought it major improvements to the There are also improvements source is used, depending, for in other markets who appre-
up to using less wood and player interface with a larger to the hardware, offering even example, on the time of day. ciate that it can go anywhere
more metal. The look is very monitor and added new greater reliability than before. The company has also joined in the casino, from bar top to
Innocore’s sales director
important to us. We’ve made betting options to the game. And we’ve done all of this forces with Atronic Americas lounge table to stand.” Koen Stomph
28 January 2008 G2ereport
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64