ADVERTORIAL
Q-brain
- Thinking Ahead
Phones that carry an extended family’s entire record collection,
Hollywood blockbusters designed on laptop computers, online con-
sole gaming with anyone, anywhere in the world – new technology
continues to play a bewildering role in modern life. And, as a result,
the modern consumer been never more discerning, more demanding.
Mikhail Mazulev Pavel Poltoratski
No-one need tell video slot games designers, Q-brain. Q-brain are a company not content with simply understanding
and embracing emerging technology (and emerging demands), they are a collective bent on defining and dictating the
direction technology takes within their sector. Q-brain are currently creating a new generation of multi-game prod-
ucts for a new generation of players.
Mikhail Mazulev, Q-brain’s chief of designer group, told Casino Review: “The next generation of
video slot player is, quite rightly, insisting on new experiences. The explosion and acceptance of
computer graphics means players are no longer content with ‘realistic’ characters from fairy tales
– the market demands new styles, new designs and new ideas.”
Three years ago, Q-Brain created traditional video slot game ‘Gangsters - The Prohibition’. Players
liked and enjoyed it, but said they wanted more - more fun, more sophistication, more realism,
more, well, life. Q-brain listened and started creating the cutting-edge multi-game products that
make up their portfolio today.
The New Breed
to create integrated games. There are no incidental characters, no episodes that fall apart
from the main idea of the game. We wanted to produce games that were both dynamic and
Q-brain’s new breed of games includes the likes of Gone Fishing, Amazon: The Jungle Girls,
coherent.”
PengWINs, Fruits Party, Goblin’s Treasure, Funny Hunt, Just Money and School Days. Part
video slot, part eye-popping cartoon, part comedy, part short film – it is difficult to put any
one of Q-brain’s new stable into a neat box.
Going Soft
Contemporary visual surroundings, permanently changing images and up-tempo visual Away from actual gameplay and Q-brain’s incredible software, Pavel Poltoratski, the compa-
effects means more action and more visual information on screen encouraging players to see ny’s chief of software development is keen to focus on the versatility his software contains
the next exciting graphic, the next part of the story. and the real benefits for operators: “Software is no longer an attachment to a platform or a
Mazulev confirmed: “We believe that one of the reasons for our games’ high profitability is cabinet, it is an independent product having its own place in the market. Q-brain’s software
that they are packed with different visual information and effects providing is an original product fully adjustable for different parts of the modern casino market, for
drive for players. Our games also have a unique atmosphere, thanks to technical requirements of different hardware, compatible with different casi-
original music scored especially for each title.” no management systems. Our product can be easily embedded in cabinets
of any design or style matching the design of operators’ venues. We focus
Responsive and Responsible
strongly on the quality of our software and portability to different hard-
ware. Producers of high quality cabinets or platforms can easily install
Q-brain are clearly focused on bringing immersive, interactive
our software, plus video slot game software is easier to update. Operators
elements to their portfolio; the titles have been specifically developed
can quickly upgrade their range of games, an approach which benefits all
to give players a sense that they can influence the result of game. Q-
parties. New technology shouldn’t only benefit the new generation of
brain’s system of bonuses and jackpots were created to give a sense of
players, but also the new generation of producers and operators.”
active participation, actual involvement in the process of winning.
Q-brain believe this responsive approach is perfectly aligned to
responsible gaming. Roman Antipenko, Q-brain’s chief of sales
Moving Forward
group, explained: “It is our view that responsible gaming On the challenges ahead, Antipenko noted: “The casino industry
can be achieved by creating better game scenarios and has never been more dynamic. Manufacturers, operators and
graphics. These elements bring players more harm- retailers are all looking for something original, something unique
less amusement, more interactivity with on- to discern themselves in today’s highly competitive market. Now
screen action and prevent players from los- the most demanding and discerning of them want to combine dif-
ing control over what they are doing. We want ferent types of hardware and software, we have developed that
people to play for recreation, not pure gambling. technical solution.”
Life is stressful and we really do want our players to Q-brain’s products have already found a number of successful
have more fun in recreation.” homes around the global casino world. However, in the spirit of cre-
ativity and dialogue, Antipenko wants to ensure his customer know
Story Lines
Q-brain remain receptive to feedback: “Q-brain are open to new
ideas. We have already created our style and built up a good repu-
Q-brain are not just about pretty images. The company’s
tation, but no-one knows everything. We know new ideas come
research showed the need not just for 21st Century
from the most unexpected places, that at any time something
graphics but compelling characters and narratives full of
absolutely new can be born. As a company, we are committed to
humor. Modern consumers are, after all, on an almost
originality and the goal of bringing to the market new stunning inno-
daily basis, subject to well-written storylines and high-
vative solutions, innovation that meets the requirements of new
quality images from tv, cinema, advertising and computer
generations of our customers and new generations of players.”
games - why should video slots be left behind?
Mazulev commented: “Players are no longer satisfied Q-brain Ltd.
by artificial movements of characters or trivial, protracted Phone: +7 (495) 723 17 36 • Fax: +7 (495) 723 17 46
plots. New age games have to meet the requirements of Email: info@q-brain.com • sales@q-brain.com
players in terms of graphic and story. We have worked hard Web: www.q-brain.com
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