internationalcasinoreview Events
Over 100 sessions set for G2e Las Vegas conference programme
Helping attendees seize their competitive edge and drive customers to their properties through innovation, new media and operational excellence is the goal of the conference at G2E 2011.
onehundrednotout LAS VEGAS
This year’s G2e Las Vegas conference programme will provide attendees from more than 19 countries and 40 US states with valuable insights on the latest trends that will be shaping gaming today and tomorrow. The G2E 2011 conference will be held October 4-6 at the Sands Expo and Convention Center in Las Vegas, with G2E’s specialised profes- sional education events scheduled for October 3. “The gaming industry is
fast-paced and ever-chang- ing, with new trends and developments affecting all aspects of our business,” said Frank Fahrenkopf, president and CEO of the American Gaming Association (AGA). “Whether it’s harnessing the power of social media to establish stronger customer relationships, charting a course for the future of online gambling or learning new operational strategies to help compete in the current economic climate, conference attendees will gain the practical tools and knowledge needed to thrive
in the global entertainment arena.”
The G2E 2011 conference
will feature 14 cutting-edge tracks and more than 100 sessions led by industry leaders and seasoned experts from around the world. Additionally, G2E 2011 is offering conference attendees further opportu- nities to increase their pro- fessional knowledge with five specialised events being held Monday, Oct. 3. G2E 2011 will mark the debut of Social Media Boot Camp at G2E. During this day- long seminar, attendees will learn about social network- ing tools by studying best practices and examples from casino social media efforts across the country. Led by Masterminds, a nationally recognised agency at the forefront of social media mar- keting for the casino indus- try, the seminar will include information on how casino marketing departments fully integrate social media strate- gies into their traditional casino marketing efforts and how to measure and quan- tify results.
G2E will once again address one of the hottest
topics in the gaming indus- try during the iGaming Con- gress, which will examine the potential impact of inter- net gambling legalisation in the US and advise the gaming market on how to react to the changing face of the industry. As the largest conference in North America for internet-based gaming, the iGaming Con- gress at G2E appeals to exist- ing offshore internet gambling operators, as well as commercial casinos, man- ufacturers and more. Created in partnership with leading universities and gaming organisations, the G2E Advanced Gaming Insti- tute programme offers the opportunity to learn impor- tant fundamentals from respected professors at these higher education insti- tutions. The programme is specifically designed for those who have entered the gaming industry without a formal education in casino operations.
The G2E Leadership
Academy will return this year to feature a six-hour work- shop titled “Leading Change.” Led by Karl Krumm, Ph.D., senior consultant at Tracom
Fourth Baltic’s Expo set for October For the fourth time BEGE will be held at Inter Expo Center in Sofia, Bulgaria with this year’s dates running from 17-20 October. A spokesperson said: “BEGE Expo invites manufacturers and operators to find new markets and partners, to see the latest trends in the land-based and online gaming, entertainment and vending industries, and to initiate prospective deals. By today 80 per cent of the exhibition floor area has been sold to 30 different companies, including Casino Technology, EGT, Alfastreet, Abbiati, Atronic, Magic Coin, Synot, Microintellect, EAGO, PlayStar, ACT and etc.”
specifically designed to address the growing demand for access to the latest information on major incidents within a casino property and leading-edge information on surveillance techniques.
Group, the programme will focus on the role of leaders in developing a culture of change, and understanding what is needed to manage the constant demand for making adjustments. Security & Surveillance Institute at G2E will provide a full day of learning for casino security and surveil- lance professionals and is
Beginning this year, G2E will devote its final day of conference programming to a specific topic affecting casino operators around the world. Insight on Operations at G2E 2011 will focus on player tracking and loyalty for gaming and non-gaming patrons and will include three sessions: “Risk and Rewards: Understanding Player Reinvestment,” “Player Tracking: Slots & Tables” and “Player Tracking: Non-Gaming.” Additionally,
James
Murren, chairman and CEO of MGM Resorts Interna- tional, will deliver an exclu-
sive keynote to G2E confer- ence attendees on Wednes- day 5 October and will address where the industry is today, the growth oppor- tunities that exist and what they mean for the gaming industry as a whole. Murren will discuss the signifi- cance of MGM Resorts International’s expanded focus on corporate social responsibility. For the first time, G2E 2011will co-locate with two other industry conferences: the International Associa- tion of Gaming Advisors, which will be held Septem- ber 30 to October 2, and the National Center for Respon- sible Gaming, which will run October 2-4. These two con- ferences have added greatly to the breadth of attendees’ knowledge about issues important to the gaming industry as a whole.
IGT and Las Vegas Uni host Intellectual Assets seminar
universitychallenge LAS VEGAS
International Game Technology and the UNLV William Boyd School of Law hosted a day-long seminar on intellectual property assets, licensing and pooling for law professionals and law students at the UNLV Thomas & Mack Moot Court Facility on September 23, 2011. This cutting-edge seminar focused on the commercialisation of intellectual property and included sessions devoted to pooling and licensing of patent
30 October 2011 •events
gaming industry is vital, which is why IGT has joined with the UNLV Boyd School of Law in sponsoring this essential seminar for the law community,” said T. Rao Coca, IGT vice president of Intellectual Property Law. “At IGT, we take our
assets, as well as discussions and presentations on the recent developments in patent, copyright and trademark law. “Recognising the importance of intellectual property in the
commitment to expanding the understanding of the value of intellectual property in our community very seriously and this seminar is one such example. We recently announced the appointment of Mary LaFrance as the IGT Professor of Intellectual Property Law at UNLV
and will continue to work with the university in developing further intellectual property courses for law students,” said Coca. “We were delighted to partner with IGT to support this important seminar. The protection of intellectual property has always been at the heart of American business but today is increasingly prominent,” said John Valery White, dean of the Boyd School of Law. “The gaming industry, which has been so important to Nevada’s growth and success, will continue to
thrive on the foundations of an efficient and effective intellectual property regime for the 21st century.”
Speakers at the September event included attorneys and academics specialising in intellectual property. The luncheon speaker was special guest Bernie Knight, general counsel of the United States Patent and Trademark Office, who offered a glimpse of the inside dynamics of the patent reform legislation that is pending before the United States Congress.
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