ESE March10 p20_23_Layout 1 26/02/2010 12:50 Page 3
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CATALOGUE DISTRIBUTION 23
2 4 H R
S M D O s c i l l a t o r
t u r n r o u n d
MEMS OscillaMEMS Oscilla t oors r s ffr r oom m AAEL E L O f_f eer r :
Future proofing –
2 4 H o u r D e l i v e r y o n l o w v o l u m e
are you ready?
Reply: President of
1 - 2 W e e k D e l i v e r y o n h i g h v o l u m e
Farnell Europe, Neil
Harrison, said: “As we
1 . 0 0 0 0 0 0 H z t o 1 5 0 . 0 0 0 0 0 0 M H z
emerge from an
President of Fa
rnell Europe, N
eil Harrison:
economic downturn,
2 . 5 x 2 . 0 , 3 . 2 x 2 . 5 , 5 . 0 x 3 . 2
Dedicated on-
line forums he
lp resource
distributors, and
stretched proc
urement teams
& 7 . 0 x 5 . 0 m m P a c k a g e s
indeed the electronics
sector as a whole, need to ensure their business is set-up
+/-2 5 o r + / - 5 0 p p m
correctly to react to major market fluctuations in the future. At
Farnell we found that having a flexible business model, coupled 1 . 8 , 2 . 5 , 2 . 8 , 3 . 0 & 3 . 3 V a v a i l a b l e
to a strong understanding of the current and projected markets,
was key to being able to come through a difficult period in good 0 C + 7 0 C , - 2 0 C + 7 0 C & - 4 0 C + 8 5 C
shape.
T e m p e r a t u r e R a n g e s
“For a distributor, strong lines of communication with
suppliers and customers allows for timely investment in stock to
compensate for changes in lead times and ensures that buyers
and design engineers alike can depend on the highest possible
availability across the product range.
“Distributors now offer 100,000s of products on-line, so it is
important that they design their web presence to maintain speed
and ease of use. At the same time new technologies that may
give customers a competitive edge need to receive the right
profile to encourage their adoption in new designs. By using both
static and dynamic customer data to build an accurate picture of
products that may be of interest, Farnell can tailor how it
presents itself to individual buyers. Many of the successful
practices of B2C websites can and are being adopted for B2B
sites in the electronics sector.
“It is also increasingly important for distributors to present
themselves as a potential ‘one-stop’ resource. The challenge is
AEL C r y s t a l s L i m i t e d
for them to be a comprehensive source of information as well as
product. This includes legislative compliance, plus information
Quality Frequency Co n t r o l C o m p o n e n t s
about energy usage and efficiency – an area of growing
w w w . a e l c r y s t a l s . c o . u k
importance in most sectors. Dedicated on-line forums, such as
Farnell’s element14, can further help resource stretched
T e l : + 4 4 1 2 9 3 7 8 9 2 0 0
procurement teams by putting a wealth of information at their
fingertips.” sales@aelcr y s t a l s . c o . u k
uk.digikey.com
www.mouser.com
www.farnell.co.uk
www.electrocomponents.com
electronics-sourcing.eu MArcH 2010
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