GW08-p06-07-news:Layout 1 21/12/09 13:16 Page 2
“Yes, we are affected by what is going in the world but we are
confident in the stability of the city.”
Mohammad Alabbar Chairman Emaar Properties | Dubai
Branding | Germany
Electronic Poker | World
An electronic tool
Analysis New year,
that allows the
new
MARKETS
world to play poker
branding for
Countries with Big
Merkur
Tony’s PokerKard
installations SUN SHINES ON GERMAN
MANUFACTURER AHEAD
Albania Argentina OF EARLS COURT SHOW In
Czech France the course of its new positioning
Greece Poland as a specialist for the develop-
RomaniaPokerKard on the TCSSeychelles ment of AWPs and casino games
Slovakiastand at the SAGSEUK with a focus on multigames,
US Buenos Aires show Merkur Gaming will exhibit at IGE
in London with a new logo. The
“With manufacturing company said the new branding
bases in the UK and the places a stronger emphasis on
US and the support from Merkur and the Merkur Sun,
some fantastic distribu- underlining its position within the
tors, PokerKard has been giant Gauselmann Group.
a fantastic product for us. Under its successfully estab-
At the end of the day, lished umbrella brand, Games
great graphics can attract Unlimited, Merkur will introduce
It’s been an incredibly hectic year for Nova Productions’ Peter Robinson, and for all the
people to a machine, but new country-specific game
right reasons. The manufacturer of one of the most talked-about products in coin-op - Big
only a great game can packages with a range of new
keep them there.” games and features. “We are sure
Tony’s PokerKard - has clocked up thousands of air miles setting up distribution deals all Peter Robinson, MD, that among the great variety of
over the world.
Nova Productions our games every player can find
their favourite one,” said Frank
Ziegler, director sales and mar-
ig Tony’s Pok- street markets around the which has perhaps slowed place for those already with a served to slow the pace of keting.
B
erKard from world. “I have to say that our our expansion in Italy, but I’m handhold, it can be very pro- growth. “We have, however, The group drew particular
Nova Produc- distribution agreement with sure it’ll pick up again in tectionist for new companies done well with operator attention to its new multigame
tions has cap- TCS John Huxley on the 2010. Both jurisdictions wishing to enter the market.” Gamestec and pub chain product line, Merkur Magic,
tured the casino side has brought the require all pay-out machines As for Spain, concerns Wetherspoons in the UK, which will launch a VLT jackpot
imagination of both casino company many benefits,” to be linked to a central gov- regarding homologation who have taken 100 units, so specifically for the Italian market.
and street market operators added Robinson. ernment server.” have caused delays, but it hasn’t been all bad domesti- “For us it goes without saying that
in 2009 for a number of Accessing a long-estab- Albania and Greece, Robinson remains confident cally. Casino operators baulk game systems as well as cabi-
reasons. The game is equally lished, powerful distribution despite both being compara- that 2010 will see an influx of at the licence fee required, nets must be continually devel-
attractive and accessible to network is one of the obvious tively small coin-op markets, Big Tony’s PokerKards into but pubs tend to find room oped for the enhanced players
both male and female players plusses, but Robinson was are both beginning to open the Spanish market. for it in addition to their exist- comfort,” Ziegler added. “All our
for a start and this has proved quick to point out that the up for PokerKard, while Ironically, while the world- ing offer,” revealed Robinson. games are available in the
to be a major factor in its pop- work that TCS has done with Germany and Spain have wide success of PokerKard With his product safely elegant, high-value WB4 casino
ularity. PokerKard in the casino proved slightly tougher nuts has surpassed the company’s and successfully installed in cabinet made in Germany. More-
But it is in the machine’s sector has given the product to crack. Robinson explained: expectations, it is in the many different countries over, we will exhibit the brand-
potential where it scores an additional element of “In Germany, every coin-op domestic market where the already - and in contrasting new slant top for the international
highest. With the capacity to kudos when negotiating con- gaming product has a shelf- challenge is at its greatest. sectors - there is good reason market from the Gauselmann
be configured for both cash tracts in street markets. life of two years and is domi- In the UK, both the eco- for Robinson to look forward Group.”
payout and fun play, Big “We’ve done well in the nated by Gauselmann nomic downturn and regula- to another busy, profitable “As a matter of course, the
Tony’s PokerKard has found Czech Republic and Italy of machines. While it does tions upheld by the UK’s year. technical masterpiece Merkur
favour in both casino and late, despite the influx of VLTs create a dynamic market- Gambling Commission have Dispenser 100 must not be
missing at IGE 2010. This unique
product for the advanced cash-
Peripherals | Italy
handling has the ability to accept
six as well as dispense three dif-
ferent types of bank notes.”
Eurocoin, Azkoyen in Italian deal
Azkoyen Medio de Pago SA and Eurocoin Ltd have signed a distribution agreement for the placement, in the
new Italian VLT market, of Eurocoin’s ‘Epic’ range of TITO thermal printers through the Italian network of the
Spanish group.
E
urocoin and Azkoyen to be distributed in the ers for VLTs.
Medio de Pago S.A have country through Azkoyen. Epic printers, produced by
already had a long Thanks to the new agree- Transact Technologies, gen-
lasting successful partner- ment, Azkoyen Italy is per- erated great interest at the
ship dating back more than fectly positioned to satisfy Rome Enada Expo earlier
15 years, with Eurocoin the evolution of Italian this year. More than 100,000
selling and supporting gaming market as it moves Epic printers have already
Azkoyen’s high quality towards printer payout been successfully installed
coin selectors and solutions for VLT by Eurocoin with their
hoppers in the EU. Now, machines. The Modena- gaming clients across
the pair are cementing based company is now Europe, and the printers
their relationship in the bur- able to offer Italian clients have a strong reputation for
geoning Italian VLT market, a strong range of ‘Epic’ their reliability and
with Eurocoin’s VLT printers thermal TITO and roll print- quality/price ratio.
GamesWorld | 7 | December 2009/January 2010
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