GW08-p21-sectors:Layout 1 21/12/09 13:31 Page 1
Coin-Op | UK
Diversity and
timing are the
keys to success
Electrocoin’s sales and marketing director
players’ money. “In terms of the scenario.” One such product which has Golf game X-Putt is a good
domestic gaming market, it One trick that Electrocoin already been distributed heavily example of how a skill game
Kevin Weir spoke to Games World about his would be fair to say that everyone seems to have mastered over the around the UK and Italy is Taito’s based on a real sport can
firm’s range of products, market penetration
in the UK coin-op industry wants years is timing when it puts Hopping Road. “Interestingly, the succeed. “We now have a distrib-
and domestic manufacturing strength.
to see a Conservative govern- games into the marketplace. technology for the bounce utor in the US and since we sim-
ment elected, given their pre- “While we can’t dictate what boards was invented in Switzer- plified the design to three pieces
election pledge of establishing a comes from developers, we can land for industrial use, but a we’ve found that operators are far
£2/£100 stake/prize limit and control when the games go out Japanese game developer saw more keen to take it on.”
ne of coin-op’s most manufacturing base in the UK reducing the stake/prize levels in on test. For example, if Taito and an opportunity to integrate it into Electrocoin is fully aware of
O
versatile outfits, which has taken on more work of FOBTs.” Konami both brought out similar a video game.” rising levels of consumer expec-
Electrocoin, is late due to other factories winding One of Electrocoin’s strengths pieces we wouldn’t release them Export has helped Electro- tation in the face of competition
looking forward to down, while it distributes its own is in its product diversity with simultaneously as that would be coin’s cause throughout 2009, from home consoles and to this
2011 rather than products as well as those from redemption, video and skill counter-productive.” with Weir declaring the firm’s end has concentrated on putting
2010, according to its sales and the likes of Taito, Konami and games coming more to the fore- When Electrocoin exhibits at overseas sales as ‘healthy’. Cur- games into the marketplace that
marketing director Kevin Weir. Stern around Europe. front in its portfolio in recent both IGE and the UK’s new trade rently, Electrocoin has various offer an experience that cannot
The UK-based firm has had a Weir believes that if a Conser- years. “Certain games are more show EAG Expo in January, visi- types of coin-op products on site be replicated at home.
challenging 2009 but judging by vative government was to be suited to the UK coastal market tors can expect to see at least in Spain, Italy, Kazakhstan and all Weir concluded: “Whether it is
the diversity of its current product elected in next year’s general and the European market. One of four brand new products. “It’s a over eastern Europe. “It’s all the sound quality, vibration,
portfolio, and the number of election, then there would be an which is Konami’s GTI Club which happy coincidence that there are about diversification,” explained motion or simply the size of the
markets it is currently serving, opportunity for AWPs to offers up to four players the four or five products - some of Weir. “We manufacture for other screen upon which the action is
Electrocoin has plenty of reasons compete with the betting shop’s chance to compete with each which are totally unique - that companies too as there are very taking place, there is nothing like
to look to a profitable future. phenomenal productFixed Odds other across cityscapes rather appeal to a very broad range of few UK-based coin-op manufac- the whole thrill that the best-in-
Electrocoin currently has a Betting Terminals (FOBTs) for than on race tracks or in a rally players.” turing plants left.” class arcade games can create.”
IGE: 26.-28.1.2010
EC1, Stand 4122
Amusement
Poker
With CHECK RAISE your players will experience the
pure fascination of poker. Real competition with players
all over the world, live tables and exciting tournaments
guarantee maximum success!
Skill-Games
funwin
Profit with funwin from the mega-boom of games on
the Internet. Attractive skill-games with winning pos-
sibilities will be your chance in the future market of
online games.
funworld ag, A-4860 Lenzing / AUSTRIA, Phone: +43 7662 6785 0
info@funworld.com,
www.funworld.com
GamesWorld | 21 | December 2009/January 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54