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Jukeboxes | Mexico
Mexican wave of digital jukeboxes
ATR looks back on the decade with pride as its strategy of serving Spanish-speaking
increased Arion’s
market reach. This
nations with its line of digital jukeboxes first, then the rest of the world later, pays dividends.
Profile
alliance saw more
opportunities open up
in Colombia, Chile,
ith high levels mark. programming depart- ABOUT ARION Costa Rica,
W
of penetra- In 1999, ATR gave ment, a testing laboratory Nicaragua, Honduras
tion in exclusive distribution and an industrial design and the Dominican
Argentina, rights to its joint- area there. Republic, as well as
Spain, Chile venture partner Con- ATR has an agreement the forming of a
and its home nation of sorcio Global. ATR’s with Somexfon (Mexican The Arion Group was jukebox rental
Mexico, ATR has estab- Daniel Villa explained: Society of Phonograms, born from the strate- company for social
lished itself as a leading “Our alliance created a Videograms and Multime- gic alliance between events - the Beer
player in the jukebox more powerful and suc- dia Producers), which Advanced Technology Music Team. Soon
sector and is now cessful market pres- means that Arion juke- Research and opera- after, the Arion Group
looking to the rest of the ence in the country boxes can legally offer the tor Consorcio Global. began exporting to
world to increase its where Arion jukeboxes organisation’s catalogue ATR contributed to the North America and
digital jukebox penetra- operate in cafeterias, of music, video and alliance with its line of Europe. The Group
tion. ATR was estab- bars, taverns and restau- karaoke titles. Arion Jukeboxes and could penetrate these
lished in Guadalajara in rants.” The quality of Arion ATR’s technological highly competitive
1993 as a research and In 2007, ATR launched jukeboxes has also been development includ- global markets
technological develop- a new model of digital recognised by several ing software, music thanks to the high
ment laboratory special- jukebox, Vektor II. This trade publications and encryption technol- quality standards and
ising in Arion’s Niza new model is the fruit of newspapers. In fact, ATR ogy, control cards and competitiveness of its
telecommunication, digital jukebox 14 years of constant was recently awarded the satellite transmis- line of products. Arion
software, hardware and research efforts. Cur- annual prize for Best sion. Meanwhile, Con- founded Compañía
industrial design. were still rently, ATR possesses a Product in the Multimedia sorcio Global obtained Chilena de Entreten-
ATR’s first digital used and marked a transi- plant in Guadalajara which Category by PC Magazine. the exclusive distrib- imiento (The Chilean
jukebox was the Nyx, tion to high-quality digital is operated by highly It was chosen among the utorship of Arion Entertainment
which integrated music in equipment. Later, skilled engineers and best 15 products of the Jukeboxes and pro- Company) in Santiago
a CD quality digital format Calypso, Vektor and technicians where juke- computer industry for its vided its expertise in in 2003 and has seen a
which could be updated Viento, which can display boxes are manufactured to outstanding performance. commercial infra- 100 per cent annual
remotely. These digital video and karaoke titles, serve domestic as well as The firm has identified structure and opera- growth, which has
jukeboxes revolutionised were created to complete Central and South Ameri- ATEI 2010 as an opportu- tion which established it as
the market where juke- the ATR line of products can customers. It also has nity to further its global significantly Chile’s main operator.
boxes containing records under the Arion trade- two warehouses, a music ambitions.
GamesWorld | 36 | December 2009/January 2010
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