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IAAPA 2009 | World
IAAPA 2009 By Numbers
• 1,074 companies were
represented on on
405,000 net square feet
on the trade show floor
• 7,400 participants at
education program
sessions
• 130 golfers helped
raise $45,000 for Give
Kids The World
(www.gktw.org) in the
IAAPA International
Charity Golf Tourna-
ment
• 37 people exercised for
a good cause in the
IAAPA 5K Fun Run and
1K Walk for Give Kids
The World
• 1,000 Expo participants
attended Opening
Reception
IAAPA - on the up
An initial analysis shows
significant increases over
the 2008 Expo in the
number of senior-level
management buyers (22
per cent increase), first-
time Expo attendees (12
per cent), and buyers
from small parks (27 per
cent), family entertain-
ment centres (20 per
cent), water parks (25 per
cent), carnivals (63 per
cent) and casinos (139 per
IAAPA 2009 lands
cent). There was also a 53
per cent increase in the
number of buyers from
outside the United States,
including a marked
several firsts
increases from Canada
(51 per cent), Europe (69
per cent), Middle
East/India (53 per cent),
Asia (106 per cent) and
Australia (385 per cent).
he show’s arrival try in general.
T
at the Las Vegas
The outdoor amusement industry converged on the spiritual home of the gaming industry
“The show was excellent,
Convention
when, for the first time in its 91-year history, IAAPA Attractions Expo took place in Las Vegas.
we did not think there would
Center, from be so much traffic,” noted
November 17 to Andreas Kornprobst of multi-
20, came during a period static show attendance of and an LED-lit Ferris Wheel, attractions, offered on the Pennyslvania-based supplier media attractions specialist
when IAAPA, the Interna- around 24,000, should be which looked fine after dark showfloor - at considerably was celebrating its 100th 5D International. “The Ameri-
tional Association of Amuse- considered respectable. in this city of bright lights. less cost than the originals. anniversary with a limited can and Asian markets were
ment Parks & Attractions, is IAAPA adds that approxi- Inside, it was left to Italian At the same time, more edition game aimed at the very good and we’re very
attempting to widen its mately 14,700 Expo visitors manufacturers like Zam- licensed property owners home market. “There’s a lot positive and looking forward
membership by targeting were qualified buyers, a sig- perla and the SBF/Visa are now actively targeting of nostalgia for Skee-Ball,” to next year. The economy is
operators of museums, nificant increase over the Group to provide the show’s the amusement industry, and added Hudson, “families not back on track yet, but it’s
hotels and casinos. It was 2008, when the event was relatively few working rides several were there with have grown up with it.” going better, and we can all
fitting, therefore, that IAAPA held in Orlando. In total 108 and attractions. booths at IAAPA. Launching a new feel that.”
visitors were allowed free countries were represented. However, it’s only really Exhibits covered 405,000 ‘Sideshow’ shooting gallery The Las Vegas Convention
entry into the neighbouring “We had some concerns “off the shelf” offerings that net sq.ft, with just over 1,000 and distribution deal with Center will open its doors to
Global Gaming Expo (G2E), about the economic condi- can be exhibited at a show companies taking part. Split Sega was the UK’s Pan IAAPA again next spring,
which has been held in Vegas tions of the past year, but like this. As the cost of tech- across two floors of the Con- Amusements. “The show’s when Fun Expo takes place
now for many years. Vegas delivered the buyers nology falls, and the expert- vention Center’s South Halls, been good,” commented Paul from March 10 to 12. This
Domestic park operators, as we anticipated it would,” ise falls into a greater the layout placed rides, Whittaker, “mainly because family entertainment centre
however, still account for a remarked IAAPA president number of hands, hi-tech waterpark equipment and of the new machine. This has event was previously owned
large percentage of visitors and CEO Charlie Bray. “It may attractions once available to souvenirs downstairs; inflat- been the better floor, but and operated by IALEI, but
to Attractions Expo and, like have taken us 91 years to get the likes of big players like ables, coin-op, theming and then there is always a buzz came under IAAPA’s wings
the casinos in Las Vegas, here, but based on these Disney are now available to a design upstairs. around coin-op anyway.” when the associations
many faced tough trading results we look forward to wider range of operators. “When IAAPA did the While a few exhibitors merged this autumn. The
conditions in 2009 (unlike our return in 2011.” Eagle-eyed Expo visitors floorplan, they worked hard expressed concerns at Las next IAAPA Attractions
their counterparts in Europe Visitors arriving at the would have found versions to keep the coin-op Vegas as a choice of venue Expo, meanwhile, takes
who seemed to prosper from Convention Center were of Soarin’ Over California together,” noted Jeffrey P (certainly it has less theme place at the Orlando Con-
the economic downturn). greeted by the new Vertigo and Turtle Talk with Crush, Hudson, president of Skee- parks), most could see hope vention Center from
Against this backdrop, a tower ride from ARM USA just two of the well-known Ball Amusement Games. The on the horizon for the indus- November 16 to 19.
GamesWorld | 20 | December 2009/January 2010
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