As in life, business has its ups and downs
and, depending on who you’re talking to
in the business community, some of you
are enjoying the ups at present and some
are definitely not enjoying the downs.
Mark Roberts considers some strategies
for business survival without using...
THE F WORD
One thing is for sure, we’re all in Here’s an interesting thought. What if At this point you may be considering
for an interesting ride over the the company who awarded you the getting an office with your own
next eighteen months and being contract loses its contract that was receptionist, and you could if your
able to adapt quickly appears to be basically funding the contract you have? business was doing well. The Business
the key to success. If you’re the business that has just Centre has serviced office packages
signed the five year lease and bought all from small offices (one to two persons)
If you’ve been in business as long as the furniture, chances are you’re feeling right up to full blown suites that can
I have, you learn that usually the pretty sick. There’s an old saying in comfortably accommodate six to ten
difference between boom and bust business, “We’re all sixty days away people and with easy in/out terms with
is a couple of thousand pounds and from bankruptcy.” And it’s true, usually one months notice, you won’t be
sometimes even less than that. because we haven’t been able to adjust lumbered with a long, expensive lease.
You’ll also learn some pretty to the changes.
fundamental truths… They even offer a range of support
Now, imagine you’re the company that services from photocopying right
One, don’t stop marketing. In fact, in a had serviced offices in The Business through to secretarial services.
challenging market, the strategy should Centre and all you had to do was call You can hire larger rooms for
be to up the effort. Why? Because it’s reception and shrink back to your meetings or presentations – they even
exactly what less experienced original size. Your risk has been have an IT suite and fantastic break-out
businesses do and you need to be minimised and you’ve enjoyed the areas with pool table, café and even
noticed to secure the customers that period of increased income without a gym! In fact, there’s very little
are out there. taking on the long term overhead and, The Business Centre can’t supply you
as each office comes furnished, you with or take care of for you.
Two. Don’t get sentimental. You’re in didn’t have to buy any furniture or
business and if you have to let one install an expensive phone system. Those of you who are sharp, will be
person go to keep five in a job you’d thinking you‘ll pay a bit of a premium
better learn to get over it, it goes with Total flexibility for this and perhaps you’re right but
the territory. Business is about making when push comes to shove, it’s the old
tough decisions. I like the idea of The Business centre. F word that matters – flexibility, which
It’s brilliantly simple. For example, means low risk and that is usually the
And three… Now this, if you don’t do if you’re just starting out and own a difference between businesses flying or
it, will probably kill your business stone mobile phone, you might just want a failing. Yes it’s a lot of F’s to think
dead. Be flexible. At this point, most good address – something that gives about, but flexibility is better than
people are thinking reduction but it can you credibility. Well, an address at another F word I can think of… failure.
be quite the opposite. The businesses The Business Centre will cost you a
that tend to do well in challenging paltry £25 a month. Mark Roberts has worked with hundreds
times are the businesses who are of businesses over a twenty five year
flexible both ways – those who can Three months goes by, hmmm… things career. He has helped businesses develop
contract and expand with the market are on the up. You really could do successful marketing and promotion
smoothing out the ups and the downs. with someone answering those calls strategies through good times and bad.
you keep missing because you’re in You can contact him on 07766 106731
For example, if you’re a business based meetings with new customers. and, yes, he really does have an office
in a small office and you win a large with The Business Centre.
contract, what do you do? Well, you No problem, The Business Centre
probably celebrate (who doesn’t?) and reception facility including a landline For more information about flexible office
look for a larger office, sign the lease, number will cost you just £60 a month solutions to help your business, call
buy the furniture and move in – that’s and yes, you read correctly, the landline Lynnette at The Business Centre, Barry on
brilliant, but hang on... number is included! 01446 739911.
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