If you listen to the doom merchants,
you’d think that no-one’s buying cars and
the dealers are sat around twiddling their
thumbs watching the tumbleweed roll
by. John Boyce of Bassetts Honda in
“The Insight really is
Bridgend claims it’s quite the opposite. a fun car, bristling
with features and its
HONDA
styling is already
causing quite a stir.”
HAPPINESS
How is business? How about used car sales? Any exciting new developments?
Actually quite good. Yes, the sales Extremely well. In fact, February 2009 The new Insight is causing a real stir at
enquiries have dropped off slightly but was the best month we have had for the moment. Honda’s goal with the
the ones we’re getting are of better used car sales over the past seven years. Insight is to offer an affordable,
quality. Previously, we would have We are selling cars quite far afield too. practical hybrid that everyone can
people pop in and look around with We’ve had buyers from London and the drive. They’ve kept the price of the
no real intention to buy. We are now South-East in recently as well as the base model as low as possible to ensure
finding that the people coming in are Midlands and the North of England. customers have affordable access to
generally serious buyers looking to We’re certainly not twiddling our hybrid technology. We do offer
either trade up or buy a new Honda, thumbs and here’s an example of how different trim levels, though, so that
so, in a way, it is a positive change. bouyant things are: recently we had a you can choose what’s most important
lovely, one owner, low mileage Jazz for to you. It’s packed full of interesting
Also, the service side of the business sale. We had three interested parties on features. For example, there’s a
is brisk - we have a very loyal customer the car, the first two potential buyers Guidance function that provides real
base. Honda owners tend to look after went away to think about it with the time, fuel efficient driving. Brake or
their vehicles, supported by the Honda third offering us the full asking price accelerate aggressively and the
Happiness fixed price servicing immediately he saw the car. The two speedometer display will change colour
programme, ensuring that the cars other parties came back the following from green to blue to let you know
are regularly serviced which helps to day and were very disappointed to have how fuel efficient your driving is.
maintain their high resale value. missed the opportunity to buy the car.
We are now trying to supply them both The Scoring function provides feedback
with a comparable Jazz. on how you’re driving. At the end of
each journey you are given an ECO
What’s selling well at the moment? score which is then added to your
It’s steady across the whole range but lifetime score. The better your score,
Civics are still very popular and the the more money you’ve saved on fuel
Jazz is a great all rounder making it a and the less harmful you’ve been to
good buy. the environment.
“The new Honda Insight offers an affordable and
practical hybrid that everyone can drive.”
24❧ ❧
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