Riverdance
guess that says it all,” says Erskine. world, Riverdance creators, husband-and-wife
“I never saw Lord of the Dance or Celtic Tiger team Moya Doherty and John McColgan have
as competition, they are very different shows to created accessible entertainment that transcends
Riverdance and, if anything, I think we all age and cultural barriers, offering fans, old and
compliment each other. T_he real problems for us new, the opportunity to witness a celebration of
are the cheaper ‘copy-cat’ shows that trade off Irish dance and culture.
our backs by pretending to be Riverdance or to Erskine comments, “It’s accessible entertainment.
have a connection to us. T_heir standards are T_here is nothing intimidating about going to and
abysmal and customers are often misled into enjoying Riverdance. It seems to be able to cross
thinking they have been to Riverdance when in all cultural and social divides. Riverdance speaks to
fact they were at ‘Rhythm of the Dance’ or some everyone without discrimination and everyone
seems to understand what it
says.”
“Michael was in Riverdance for
Although Riverdance retires
from UK audiences in April,
15 weeks and we are heading
ardent devotees will be
appeased to hear that it does
towards our fifteenth birthday so
not spell the end for the
vibrant brand with world
I guess that says it all.”
domination still firmly in its
sights.
Erskine concludes, “It may be
such similar show.”
farewell to the UK but it’s not farewell to
Promising its Farewell performance ‘will be as
Riverdance. We are concentrating our energies
good as when you saw it last,’ Erskine reaffirms
into opening up new markets in China, India and
the brand’s focus on consistently high-standards
the Middle East. I am looking forward to the
as the reason behind its 14 year popularity.
challenge of introducing Riverdance to new
“We spent a good bit of the first five years
audiences on the other side of the world and
tweaking and adjusting the show but since 2000 it
although we are saying farewell to some old
has remained essentially the same.
friends we are very busy saying hello to some new
“We have concentrated on keeping it fresh and
ones.”
sharp but if you saw it 10 years ago and enjoyed it
we are guaranteeing that you can come back now Riverdance begins its Farewell Tour in the North
and you will not be disappointed. We do a huge West on Monday March 23 2009 at Manchester’s
volume of repeat business so we must be getting Opera House before returning to Liverpool’s
something right.” Empire T_heatre on Monday April 20 2009 for its
With rave reviews still following the three touring final five day run. For more information, visit
companies, Corrib, Boyne and Foyle, around the
www.riverdance.com.
W
or
ds:
Ha
le
y
y L
eav
er
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