p16 Outdoor:SGBGolf_NEW_template 27/01/2009 10:12 Page 16
Show Preview - Outdoor
SGB talks to Geraldine Reeve, Show Manager about the upcoming Ordnance
Survey Outdoors Show at the NEC, on from March 27-29; you might want to
let your customers know about it, they'll thank you...
W
ith predictions in mainstream media place on the last day of the show. The Outdoors Show
suggesting that holidaying in Britain 100 will get entrants cycling either a 100 mile or 100
will be “de riguer” in 2009, the OS kilometre route in aid of Action Medical Research.
Outdoors Show couldn't come at a better time.
Thousands of outdoor enthusiasts ranging from SGB: How are you getting word out there to potential
outright beginners to weathered old hands will visitors?
descend on this exciting, vibrant show. GR: We are proud to work with associations like
Geraldine Reeve told SGB what visitors can Scouts, Girl Guides, Ramblers and British Orienteering.
expect. Also the Royal Navy and the Royal Marines. Our media
partners include Trail, and Country Walking who are
SGB: What makes the OS Outdoors Show special? bringing in a kit testing area so people can walk
Geraldine Reeve: The Ordnance Survey Outdoors through and get rained on and wind blown in their
Show 2009 is designed to let you interact directly face, etc. You can also see us in Canoe and Kayak
with core outdoor visitors. We’re going into our Magazine, Climb, Climber, Lakeland Walker, Camper
eighth year with 250/300 exhibitors. In 2008 we had and The Independent. Also, we have a database of
26 different features that people could have a go on about 40,000 previous visitors. Outdoor advertising on
or watch. The star attraction last year was the Ford railway stations of the London Midland network, and
SkyMasters climbing competition – suspended from our radio partner Kerrang!
the ceiling of the NEC, climbers negotiate an entirely is concentrating on the
overhanging route. Top climbing personality Leo West Midlands area.
Holding will be the commentator at this year’s
spectacular competition. SGB: What's the cost for
visitors?
SGB: What names can people expect to find there, and what can they GR: Well the ticket price is
experience? £12.50 in advance or it’s
GR: Working with big brands like Regatta, Trespass, Craghoppers, who all £16.00 on the door, but
sponsor features within the show, folks can watch the shows, speak to once you get inside
some experts and then purchase all the gear that they need to do that everything else is free, for
activity – it’s all about experiential marketing, so getting people to come instance the Wales theatre,
along and actually try your product. They’re already the people interested in we have some big celebrity
the outdoors and want to come to the show to buy the products, and speakers lined up including explorer Sir Ranulph Fiennes OBE, climber Tim
they’re not just coming to the show to look for a bargain, they’re actually Emmett, mountaineers Doug Scott CBE and Simon Yates, Mark Beaumont
interested in seeing the latest products and they also want to know about who holds the world record for cycling around the world and top female
all the technology that’s behind those products. French mountaineer, Catherine Destivelle. You can go and see those at a
Brush boarding will be the new event at 2009 as we’re expanding the surf theatre somewhere and you’d pay £10 just to see them, whereas at our
section. New for 2009 is The Reel Adventure Diaries (TRAD) film competition show you can pay your £12.50 to get in and you can not only see them but
for thrill-seeking outdoor people. Six winners will have the opportunity to you can have a go at mountain biking, you can have a go at diving, you
travel with an outdoor personality to film them in action, not for the faint could try climbing, you could learn bush craft skills in the wilderness camp
hearted! The film award winner will be voted for by a live audience at the so you do get an awful lot for your money.
Outdoors Show.
Also a new charity bike ride has also been planned at the NEC to take For further information: www.outdoorshowextra.co.uk
16 SGB OUTDOOR JANUARY 2009
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