p18,20 Swimwear:SGBGolf_NEW_template 27/01/2009 09:07 Page 18
Swimwear - Sports
Swimwear 09
"Swimming is the ultimate low-impact exercise accessible to virtually everyone.
The Government is currently encouraging more participation which will allow
many people to swim for free from April, so retail opportunities from swimming
are significant in 2009," says Martin Newton, Sales & Marketing Manager,
Aqua Sphere. With that in mind, we look at what's new for 2009…
A
n interesting area of advancement in ladies swimwear is the Body Lift which is
'support' type suit. They involve new fabrics for, say, tummy new to the UK and
control and time has been spent on sizing – most importantly comes in four
the cup size for the larger bust. different styles,
For this year Speedo have introduced the Premier and Chic ranges which including Maygre
offer maximum choice for all body shapes as and Makimurax. This
styles feature one or more of the following 80% Polymide /
benefits: bust support, tummy control, cup 5527 20% Elastane
sizing and adjustable straps. They are made in blk medium-cut leg has
speedosculpture, which sculpts and controls the suit stomach flattening
Maygre 29995d
body giving added confidence in and out of the panel, fully adjustable straps, high
water. Taking inspiration from nature, these support around the thighs, body
suits are available in warm, earthy tones such as shaping around the cup and back.
fiery It's available in C cup and above, in
5527 blk suit red, a choice of plain or print. Arena's
sweet Richard Townsend says: "People
cinnamon and charcoal black to are swimming to older ages as it's
help brighten and lift the a popular past-time. and with less
complexion even on the dullest of money around it is still a relatively
days. The swimsuits also offer inexpensive. It's low impact, good
Maygre 29995d
increased resistance to chlorine, cardiovascular exercise". THSS7
ensuring Tyr offers a bra-cupped swimsuit which is
excellent colour retention. They really are very Tiffany front lined giving extra support and a lower,
feminine and the cut of the suit accentuates curves SS09 more flattering leg called High neck with
beautifully. piping or THSS7.
Another stylish suit is Aquashere's Tiffany one-piece "Maru’s Aqua Classic collection, designed
in black with buttercup trim and zip, SRP £26.42, with fit and comfort in mind, are styled with
which uses chlorine resistant Aqua Infinity fabric high backs, secret bust support and low
which is very soft to touch and quick drying. legs, and tend to appeal to the more mature woman,”
Zoggs pledge to design swimwear to fit, flatter and says Roger Allen. New this season is the Stella Hydro in
enhance ‘all’ body shapes which are suitable for all navy with elegant fuchsia piping around the neck-
ages and sizes. 'Swimshapes' feature strongly line and a pretty silver floral appliqué. Also new is
throughout A/W 2009 and two new styles in
Maru
the Ziggy Vito in a purple, pink and black, a
particular stand out, the Bondi in Navy/Pink is a
Aquarius
patterned suit with low leg which should prove a
non-wire D-G cup bra sized
Legged
winner. The most popular suit in this range is the
swimsuit and the Torquay
Suit
Aquarius Legged suit which is aimed at aqua
Classicback in red provides aerobic enthusiasts and swimming teachers –
adjustable straps for a better fit introduced in 2008, it's become one of Maru’s best
around the shoulders and bust sellers.For fitness swimmers who are regulars at the
with an extended size range. pool, the real advance is in fabrics which are
colourfast and have longevity. Zoggs' two main
PiCTURE ZOGGS: Bondi Navy collections are the Ultex and CR25 which feature
& Pink / Torquay classic back increased performance, durability and comfort.
Bondi Navy & Pink /
Two of the outstanding suits are the Wyomi V
Torquay classic back
Arena have a range called Neck X Back (Ultex) and the Torquay Powerback
18 SGB SPORT JANUARY 2009
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