p5-7 outdoor news.e$S:SGBGolf_NEW_template 27/01/2009 11:58 Page 6
News - Outdoor
Credit Crunch to increase UK
holidaying, report says
New research published by the Outdoor Industries Association (OIA) has revealed that almost half of
the British population is now more likely to book an outdoor break during 2009, due to the economic
downturn. In a survey conducted at the start of January, 49% of adults who were asked stated that
the credit crunch has made them more inclined to go on an outdoor based break in Britain, rather than
head abroad. The continuing weak state of the Pound against the Euro and Dollar is also convincing
more consumers to stay in this country.
The survey also tested which outdoor activities are most popular among the general GB population.
Walking came out top, with 51% of all adults participating, while camping (21%), road cycling (14%),
longer distance hiking (11%) and mountain biking (10%) are also popular. While 37% of people either
never or very rarely take part in outdoor pursuits, 20% participate in outdoor activities two or three
times a year and 43% do so at least once a month or every week.
Full details and data from the research will be made available to all OIA members and a summary will
be posted on www.outdoorindustriesassociation.co.uk
OTS 09 selling TKC named new
out fast
Silkbody distrbutor
Momentum is once again gaining speed for this From February 2009, TKC Sales Ltd is the new
year’s Outdoor Trade Show (OTS) with a wide distributor for the UK & Ireland of New Zealand
cross section of outdoor brands keen to commit brand Silkbody.
their presence at the Autumn event. Silkbody has a strong natural fibre
Available hall space is currently selling fast with performance story along with very eco-friendly
both existing and brand new exhibitors already production, something important to many
reserving space within the newly expanded event consumers now. "There is much potential
within the two exhibition halls. Taking place from within our markets to develop the Silkbody
28th – 30th September many outdoor suppliers brand. TKC will be able to give Silkbody much
find the timing perfect to display new collections more exposure for to the Outdoor & Ski
for the up coming Spring season, while also Markets.
allowing retailers to place top up orders before As with Lowa, our core focus of growth will
that busy Christmas period. be quality independent retailers, where we will
Located centrally at Warwickshire’s Stoneleigh be able to offer an exclusive, high quality
Park , OTS is continually praised for its ease of product for their consumers," said TKC's David
access along with its free entry and parking also Morton of the announcement.
being credited. For the first time OTS will now He added: "They are a great team to work
occupy both Hall 1 and 2 at Stoneleigh, allowing with and have a very dynamic approach to
more manufacturers the chance to be part of the business; in New Zealand Silkbody is very
UK ’s largest outdoor event. quickly becoming the top base layer brand. I’m
Companies which have already secured space very much looking forward to working with
at OTS 2009 include Anatom, Dalesman, AMG, them and developing the Silkbody brand in the
Burton McCall, Buffera and Snugpak, to name UK."
just a few. For more information see
To see the full exhibitor list and the latest show www.silkbody.co.nz or contact TKS sales on
news please check out the show’s official 01380 872950.
website: www.outdoortradeshow.com
Winter boost for Grivel
A hard, cold winter is proving a massive bonus for ice climbing and mountaineering hardware specialists
Grivel. The Mountain Boot Company, which distributes the brand, has reported that December was the
best month for Grivel sales in the whole of the company’s history in the UK. The Mountain Boot
Company has required an enviable reputation for its superb stock flow and customer service but they
had to order extra shipments for December to keep up with the huge demand. Grivel sales were 40%
up on the previous best-ever sales month. Steve Roberts, MD of the Mountain Boot Company,
commented: "A cold hard winter is always beneficial for sales but we did not expect to see such a high
volume of demand and we are very grateful to Grivel for being able to supply the extra stock on time.
We pride ourselves on having the very best stock flow system but even we could not foresee how big
the demands for Grivel would be during December – long may the cold snap continue!"
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