This page contains a Flash digital edition of a book.
FEATURE
B
PU
U
T
SINESSANDTHEENVIRONMENT:
weca
T
T
n
h
IN
n
e
G
o
w
t
o
A
g
r
iv
ld
P
e
w
R
fu
i
I
t
l
C
l
u
h
E
av
O
e
N
to
E
fa
M
ce
O
u
T
p
IO
to
N
thefactthat
c
R
o
e
n
so
d
u
it
r
i
c
o
e
n
s
s
a
o
r
f
e
l
n
ifeth
r
a
e
t
g
w
e
e
n
h
e
a
ra
v
t
e
io
g
n
iv
s
e
t
n
he
ou
s
r
a
s
m
el
e
ves.
placedinourcur
otfiniteandalimitmustbe
majordebatei
rentrateofconsumption.The
l
a
i
b
m
o
i
u
t
t
d
i
e
t
m
o
and?
s
Is
th
le
e
g
re
is
f
l
o
a
r
t
e
io
w
n
h
t
a
h
t
e
s
r
h
ig
o
h
u
t
ld
w
w
ay
e
t
d
o
o
g
t
o
o
wecani
rshouldweintroducethenotionthat
habit
nfluencetheconsumerstochangetheir
s
S
s?
omeofthereports’commentatorsargue
th
tr
a
o
t
n
s
g
to
ly
p
t
p
h
e
a
d
ti
c
t
o
w
m
a
p
s
a
o
n
n
i
l
e
y
s
E
d
U
ed
le
u
g
c
i
t
s
i
l
n
a
g
tio
co
n
s
i
t
n
s
2001
briberyfromcompanyaccounts.Ontheo
f
t
or
h
li
a
v
n
e
d
h
,
a
e
n
c
d
o
-
l
i
o
n
g
-h
y
a
a
n
n
d
d
a
f
s
ai
c
r
o
t
n
ra
s
d
u
e
m
h
e
a
r
v
s
e
st
b
a
e
rt
e
t
nsho
h
w
e
n
r
to
changetowardsmoreethicallyfoc
oleadthe
Consumersareincreasinglypr
u
e
sedgoods.
thepricepremiumbecausetheyk
paredtopay
havebeenproducedethicallyand
n
f
owgoods
Fairtrade®isoneofthefirstmajors
airly.
leadthistrend-bysellingproduc
chemesto
thebackofethicalfairness.N
tsmarketedon
majorbanksaremarketingth
o
e
w,someofthe p
backofethicalinvestmen
irservicesonthe theli
M
nk
an
b
y
et
e
w
m
e
p
e
l
n
oy
e
e
m
rs
p
a
lo
r
y
e
e
b
e
e
e
g
n
in
g
n
a
i
g
ngtomeasure
w
o
investors’moneywil
ts,guaranteeingthat customersatisfactionandimprove
e
d
ment,
a
o
p
rl
u
d
la
,t
t
h
io
e
n
n
i
p
s
r
e
o
x
d
p
u
a
c
n
t
d
s
i
w
ng
ill
s
n
o
e
r
e
a
d
p
t
id
o
ly
sh
in
i
thethird
oroilexplorati
lnotsupportthearmstrade andproductivity-andemplo
profitability
m
c
a
co
y
m
ne
m
ed
od
to
at
g
e
e
o
a
r
r
i
t
m
he
p
i
r
r
o
R
v
&
e
D
th
s
e
p
ir
e
n
n
e
d
e
t
d
f
o
s
t
.
t
re
C
o
ompanies
environ
onschemesinprotected c
h
o
a
m
ve
p
a
a
n
ny
im
’s
p
s
a
u
c
s
t
ta
o
in
n
a
c
b
o
l
m
ejourne
y
y
e
a
e
r
s
e
e
m
ng
o
a
re
ge
li
d
ke
in
ly
th
to
e
lowincomepopulations,orwhatis
latively
Eur
m
o
ents.
whi
pe’sbusinesseshaveresponsibilities approachprovesth
panyprofitability.The the“bottomofthepyramid”app
describedas
c
customersismuchm
at
o
re
r
tainingexisting anewemphasistodesignpr
roach,leadingto
w
o
a
n
c
r
n
h
m
e
i
c
c
n
t
o
g
e
m
d
e
w
w
w
or
o
ld
r
it
l
w
d
h
.
o
id
G
p
e
r
e
.
e
r
T
e
a
h
n
t
e
h
in
o
g
so
u
u
s
in
e
a
th
g
n
e
a
rn
s
in
e
c
h
s
r
e
c
e
m
a
a
u
s
is
s
in
p
e
g
h
g
ly
e
lobal acquiringnewonesand
ecosteffectivethan thatareaffordableand
oductsandservices
suffersbecauseof
re createdbycommitted
the‘serviceclimate’ qualit
whichwillimprovetheir
indu
theactionsofthe conveythesustainabili
e
t
mployeeswhocan D
y
e
oflife.
hem
s
is
t
p
ri
h
alisednationsinthenorthern drive
ymessageisacentral at
signerswillalsoneedtolookveryclosely
their
ere.Socompaniesneedtobeawarethat T
r
o
o
m
fsuccess. of
t
r
h
es
e
o
m
ur
a
c
t
e
e
s
r
,
ia
th
ls
e
t
n
he
th
y
e
a
e
re
m
u
p
s
h
in
a
g
s
.
is
If
m
th
u
e
s
r
t
eisascarcity
W
ac
h
t
i
i
l
o
e
n
v
s
o
haveanimpactoneveryone. their
orrow’semployersneedtounderstand efficientdesignandtheremovalofan
b
y
eon
forward,most
luntaryactionisthebestway attitu
e
d
mployeesbetterbyauditingtheir overover-engineeringinaproduc
elements
forthein
companiesarebracingthemselves empl
es.Theyneedtodevisemechanismswith manufacturersmore,theircusto
t.Itcosts
compl
troductionoflegislationthatmakes la
oyeesthathelpmotivateandengagetheir theenvironmentmore.Produc
mersmore,and
sh
iancecompulsory.ArecentGermansurvey re
b
s
our,andtheyneedtohelpmeasurethose purpo
tsshouldbefitfor
t
owedthatcompaniesarealreadypreparing hav
p
e
o
b
n
e
se
e
s
n.
toseehoweffectivethemechanisms In
se
m
a
a
ndnomore.
world
nyways,designerswillhavetoviewthe
le
h
g
e
i
m
sla
s
t
e
i
l
o
v
n
e
,
s
b
fo
u
r
t
a
th
n
r
e
e
w
eq
r
u
af
a
t
rt
o
e
f
r
e
s
n
a
v
ls
ir
o
o
e
n
x
m
p
e
e
n
ct
ta
t
l
abletocopewiththeeffectswithoutany
obe D
looking
fro
a
m
tth
a
e
fr
w
es
o
h
rld
an
w
g
i
l
t
e
h
,
a
as
fr
t
e
h
s
o
h
u
p
g
a
h
ir
th
o
e
f
y
ey
a
e
re
s.
significanteconomicdrawbacks.
FR
E
E
S
S
IG
H
N
E
A
Y
N
E
D
S
INNOVATION:
Designand
,
p
F
ro
R
d
E
u
S
ct
H
in
T
n
H
ov
IN
at
KING CONCL
E
a
PA
M
R
P
T
L
N
O
E
Y
R
EEENGAGEMENT: e
t
ye
th
s,
e
n
ir
o
c
t
o
j
n
u
t
s
r
t
ib
fo
u
c
t
u
io
s
n
o
tobusinessg
io
ro
n
w
n
t
e
h
ed
w
t
it
o
h
lo
fr
o
e
k
sh throu
T
g
h
h
e
U
t
s
h
u
S
e
st
IO
a
a
c
i
c
n
N
u
a
m
bl
u
e
la
jo
t
u
io
rn
n
e
o
y
f
i
m
sm
an
a
y
d
i
e
n
p
d
o
iv
s
i
sible
Eu
SINASHAREDJOURNEY Bytheyear2050
n
m
te
o
c
r
h
e
n
t
i
h
queandcost. actions-actionswhichanyandeverybu
dual
w
world’spopulationwillbelivi
an85%ofthe cantake.AcrossEurope,muchrethin
siness
th
h
e
e
i
r
ropelivesinaknowledgedriveneconomy
n
e
fo
e
r
m
m
p
a
l
t
o
i
y
o
e
n
e
t
s
h
e
e
a
y
r
h
n
a
t
v
h
e
ei
a
r
t
l
t
iv
h
i
e
n
i
g
rd
fr
i
o
sp
m
os
u
a
tilising developingcountries.Wat
nginwhatarenow realignmentisclearlytakingplac
kingand
theverynatureoftheirwork,knowledg
l.By aspopulationsincre
erwillbecomescarcer howcompaniesdeveloptheirbus
e
i
intermsof
aremorethanevermotivatedbythe
eworkers andfoodsourcesw
ase.Thedemandsforcrops theirproductswithinthecontex
nessesand
socialresponsibility,andh
tofcorporate
oftheirorganisation’svaluesw
alignment
Tomakeprogressonitssu
i
s
th
ta
t
i
heirown. comp
A
a
ll
n
t
i
h
es
is
d
w
e
i
s
l
i
l
g
m
n
e
a
a
ill
n
n
g
d
a
ro
c
w
ha
.
ngeintheway workforcewiththem.Ove
owtheybringtheir
companiesneedsthecooperatio
nablepath, C
vision,planning,liste
rthenextfewyears
a
st
o
a
m
developproducts.
rte
p
d
a
,
n
w
ie
i
s
th
in
e
t
x
h
a
e
m
d
p
e
l
v
e
e
s
l
s
o
u
p
c
e
h
d
a
w
s
o
th
rl
e
d
h
h
y
a
b
v
r
e
id
a
e
lr
l
e
e
ady courage-areneeded
n
t
i
o
ng-andnotalittle
T
n
h
d
e
a
v
c
a
t
lu
iv
e
e
s
p
o
a
f
r
t
t
h
i
e
cip
co
a
m
tio
p
n
a
oftheen
n
t
,
ir
w
e
il
w
li
o
n
r
g
k
n
fo
es
rc
s
e. car-thefirstrealexampleofhowwear
ctric isindivisible
ensurethatsustainability
e
down
futuregrow
fromtheorganisation,andthat
e
x
m
p
b
la
r
i
a
n
c
e
e
d
t
.
h
T
e
h
e
e
t
n
h
,
o
a
s
nd
of
o
s
n
nymustbecarefully
u
l
s
y
t
t
a
h
in
e
a
n
b
,
i
c
l
a
it
n
y.
acompany B
t
u
h
t
e
b
d
u
e
si
p
n
e
e
n
ss
d
e
e
s
n
w
ce
ill
o
n
n
e
o
e
i
d
lf
t
o
o
r
s
t
h
ra
if
n
ecutting
t
s result.
thandprosperitycanberealisedasa
ld
t
p

h
o
s
e
rt.
tomeetthenewmarkets.Ifthewor
iroutputs
14| SUSTAINABLEFM|FEBRUARY2008
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40
Produced with Yudu - www.yudu.com