AUSTERITY
WORDS : JESSICA MCbRIDE
PHOTOGRAPHY : SCOTT MCGINLAY
The brilliance of austerity is that it brings forth an air of discretion. It does not threaten with brashness nor does it detract
attention away from its purity. Rather, austerity commandeers the stealth of one’s wealth of character.
Judicious spending is now a la mode in consumer behaviour, whilst the vision of the ideal now suggests austerity over excess.
The prevalent intention of designers today is to highlight the power of design which spells out the future without threatening
consumers who are hard-pressed in economic times by feeling isolated from the enjoyment of garment gratification.
Re-access your wardrobe and figure out what you – the individual – appreciate most and build upon it with items that challenge
your own interests in fashion yet still meet your needs. By having basics as the silhouetted backdrop, truly contemporary design
comes into prominence with individual items that justify their worth. Architectural angles and constructed volume are given kudos
over any definitive ‘it’ item. Apparel now has been conceived of as a lesson in geometric volume via a range of formations.
30•GUM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36