INTELLIGENT ZINKING
JIM WILSON
Isn’t she a beauty?
The new Polaroid PoGo Instant printer (pictured right) has now
been released to the masses and to celebrate the launch, the
guys at Polaroid kindly posted a shiny new PoGo to the GUM
office for a test-drive. Being the fine folk that we are at GUM
we put on our Jeremy Clarkson hats and hit the streets to see
what this bad boy could do.
Weighing just eight ounces, the Polaroid PoGo Instant Mobile
Printer is the first in a new line of digital instant photo products
from Polaroid that uses Zink technology, a revolutionary,
pocket-sized inkless printing process that removes the need for
ink cartridges completely.
The PoGo’s Bluetooth connectivity allows you to print
pictures straight from your bluetooth-enabled mobile phone or
computer in under 60 seconds and the mini-printer can also be
connected by USB should you feel the need.
“For decades, the name Polaroid has been synonymous with
white-bordered pictures, although change and innovation have
always been, and will continue to be, a key part of this
business”, explains Tom Petters, Chairman and owner of
Polaroid.
Dr. Edwin Land, the founder of Polaroid, reinvented this
company many times through its 70-year history “from
polarized lenses to eyewear to the iconic instant camera”, said
Petters. “With the Polaroid PoGo Instant Mobile Printer, we’re
reinventing the magic of instant printed pictures for the 21st
century.”
For fans of the original Polaroid instant camera, the Polaroid
PoGo Instant Mobile Printer, short for Polaroid-on-the-go,
provides a new way to continue the magic of instant printed
pictures, and is the biggest innovation for the brand since the
commercial launch of the iconic instant film in 1948.
The PoGo is a quick and easy way to print holiday snapshots or
party photographs and the sticky back enables you to fix them
to any surface of your choice. Combined with a bluetooth-
enabled computer, the PoGo also serves as a handy photo
printer, however it’s not exactly suitable for printing essays or
dissertations (and believe me, I tried..) but it will suffice if you
need to print the odd drunken photo of a night out on the tiles.
I’m tempted to say this is quite useless for anyone other than
children, however in the wider scheme of things, the PoGo
gives an exciting insight into a new future for Polaroid and the
instant printing world as a whole.
The Polaroid PoGo Instant Mobile Printer has an R.R.P. of £99
and is available at retail outlets including PC World, selected
Curry?s and John Lewis stores, 02 Stores, Play.com, Amazon.
com and Firebox.com.
GUM•
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