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Books
The business
book shelf
book shelfbook shelf
The Writing on the Wall
In The Writing on the Wall,
Wall,
Will Hutton traces the his-
is-
toric development of
of
Seduced by Success
China’s economy from the
e
Imperial Dynasties to the
e
Bill Gates once said, “Suc- current “socialist market”
cess is a lousy teacher. It economy. The question of
seduces smart people into whether China can be-
thinking they can’t lose”. come a great economic
Successful individuals and power without democ-
organizations often feel that racy and genuine capital-
m is
they are entitled to contin- ism is examined. Hutton also ponders whether the West,
ual success in the future. particularly the U.S., will be wise enough to continue its
As a result, they risk be- free market policies with China.
coming complacent, com- China can dominate the twenty first century if it em-
fortable, and mediocre. braces the economic and political pluralism of the West.
Instead, they should con- This pluralism is defined to include the rule of law, inde-
tinue searching for fresh approaches to improve prod- pendent legal institutions, a free press, independent sci-
ucts and services, and focus on staying lean and agile. entific research, and representative government. China
In Seduced by Success, author Robert J. Herbold currently lacks these ideals and institutions, which will
demonstrates how successful companies can lose their make the country’s current economic and political
way as the world changes and as they become com- models unsustainable. Hutton argues it is imperative for
placent about building on their best business practices. the West to continue to engage China in international
He uses instructive case studies to show how certain trade and idea exchange and believes the world’s future
top companies were seduced by their success, and he specifically hangs on whether China and the U.S. can re-
provides insight as to how to put success into per- sist the temptations of rivalry and find constructive ways
spective by outlining nine traps every organization must to conduct business with each other.
avoid.
64 • issue 164 Business Matters
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