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EDITOR’S LETTER
I
t’s official - summer is over. What little sunshine we had is
disappearing fast, the holidays are gone and the kids are
back at school. It’s time to get ready for Christmas and the
end of the year that gave us the credit crunch!
You may have noticed that this issue of Business Matters
comes with a supplement full of useful tips and insights to help
you boost your marketing. Here in the main magazine you’ll find
we’re packed with ideas on weathering the economic storm.
We’ve got twenty-one tips on how to increase your sales with
better management, incentives and referral marketing. If online
advertising is your thing, look out for the £30 Google AdWords
voucher free wth this edition. We’re also taking to the road, with
Bill Hilton heading North to Teesside to uncover budding busi-
North East Focus - 32
ness gems in an area with a chequered economic past.
Have you visited our website?
BMmagazine.co.uk, updated
weekly, provides you with the latest news, views and advice on
how to run your businesses better. Subscribers can also join the
social network we’re developing with our partners Business
Scene to share problems and make contacts.
Enjoy the magazine, and please don’t hesitate to get in touch
with your comments and suggestions!
Richard Alvin
Managing Editor
ralvin@clearsightpm.co.uk Giving Back - 28
Managing Editor - Richard Alvin -
ralvin@clearsightpm.co.uk Published by - Clearsight Publishing & Media Ltd
Editor - Simon Clarke -
sclark@clearsightpm.co.uk Ensign House, Canary Wharf, London E14 9XQ
Associate Editor - Bill Hilton -
bhilton@clearsightpm.co.uk
Contributors: -
editorial.bm@clearsightpm.co.uk Copyright: (C) 2008 Clearsight Publishing & Media Ltd. ISSN 1754-3096
Jim Moore, Felicity Cousins, Gavin Porritt, Donald Findley,
All rights reserved. No part of this publication may be reproduced, stored in a
Mark Prigg, Louise Shaw, Derek Bedlow, Andrew Price, Sarah Bethell
retrieval system, or transmitted in any form or by any means without the prior
consent of the publishers. The views expressed in Business Matters are not
Production Manager - Stewart Hyde -
shyde@clearsightpm.co.uk
necessarily the views of the publishers. Whilst Clearsight Publishing Ltd has
Designer - James Connolly -
jconnolly@clearsightpm.co.uk made every effort to ensure the accuracy of the information contained in this
Online Editor - Paul Jones -
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publication, neither they nor any contributing author can accept any legal
Head of Advertising - Rhidian Jones
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responsibility for any consequences that may arise from errors or omissions
contained in this publication or from acting on any opinions or advice given. In
particular, this publication is general and not a substitute for professional advice
Tel: 020 7148 3861
and you should consult your own professional advisors where appropriate.
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Business Matters issue 164 • 5
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