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IN BUSINESS
BT plan Tradespace expansion
Tradespace a customisable and multi-dimen-
sional site for marketing and interaction.
Jen Mowat, Director of Online Services, BT
Business, said: ‘We are continuing our com-
mitment to our customers through investment
in our marketplace, and TradeDoubler and
buy.at provide a trusted and credible service
for supporting our online strategy.
‘This programme builds on the work we’ve
done to date and allows us to deliver a tailored
approach for customers, so they get exactly
what they need to market their company, net-
work, sell products and services and ultimately
drive their businesses.’
Lara Kelly, Client Services Director at Trade-
Doubler, said: ‘We are delighted to be working
with BT Tradespace on such an important part
of its marketing strategy. BT is a trusted brand
and we want to build on its success. With a
decade of experience in affiliate marketing, we
BT Tradespace has announced it will work BT Tradespace is a unique and dynamic on- are consistently finding more innovative ways
with TradeDoubler and
buy.at to manage its line community that brings small businesses to deliver new services that add value to our
affiliate marketing programmes in the UK. and individual sellers together with potential clients, and we look forward to a successful
The new programmes are designed to customers and partners to do business. programme for BT Tradespace.’
create increased awareness of BT Tradespace, With more than 170,000 businesses already Sammy Elazab, Account Director at
buy.at,
extending its business reach. signed up, the service, which is free to join, said: ‘We are excited about the addition of BT
As part of the focused online drive, BT allows businesses to create and post content Tradespace to our current portfolio of BT prod-
Tradespace will also be running complemen- on the web quickly and easily and also permits ucts on the
buy.at network. We look forward to
tary email and banner campaigns as well as linking to complementary businesses. working closely with BT Tradespace to ensure
pay per click activity. Making use of TradeDou- Each BT Tradespace member’s page also they benefit from the optimisation of the affili-
bler's and buy.at’s performance-based ser- includes space for business advertising, allow- ate channel. buy.at’s unrivalled affiliate rela-
vices means publishers will be rewarded for ing them to add blogs, photos, podcasts, tionships and cutting edge technology will
each new Tradespace set up, ensuring contact information, maps, virtual business ensure incremental value to the client.’
enhanced programme performance in terms of cards and Click-to-Call. Businesses can also
earnings per click. join the BT’s online community - making BT
UK bosses: married to the job
It may not always be a match made in of the past, nearly a third (29%) of those ques- Given this propensity for long term commit-
heaven, but UK bosses are in it for the tioned have an employee on the books who ment, it is no surprise that bosses are often
long haul when it comes to running their has worked for them for at least ten years and thought to be married to their jobs. Two fifths
own company. two thirds of respondents still employ the first admit feeling personally connected to their
A survey of small business owners recruit they ever took on after launching their business, and said its failure would cause
conducted by Barclays Local Business businesses. emotions akin to a relationship ending.
reveals that over a quarter (28%) expect to John Davis, marketing director for Barclays Although women were more likely to be af-
run their businesses for more than 25 years Local Business said: ‘Starting your own busi- fected by 'business bereavement' when a
(longer than the average marriage in the UK ness is a serious commitment, and for most company fails, the survey showed that when it
at 24 years, or 11.6 years if it ends in divorce) people it really is about a life-long relationship comes to their staff, male entrepreneurs are
and one in five said they plan to keep that needs constant nurturing and attention. more sentimental than their female counter-
working well into their seventies. For every overnight success there are thou- parts. On average, male bosses employed
As well as being wedded to the job, UK sands who have spent years developing a their first recruit for approximately a year longer
small business bosses are forming long-term successful business - but there are few things than female bosses, while their longest serv-
and loyal relationships with their staff. Despite as satisfying as making it a success after ing employees typically clocked up a year
the popular belief that a 'job for life' is a thing putting in all that effort.’ longer on the payroll.
10 • issue 164 Business Matters
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