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Advice
And the award
for the most
awards goes
to...
YUDU, a fast-growing technology start-up and digital publisher of online brochures,
catalogues, magazines and books, has made a speciality of winning business awards
– bagging no less than five in five months this year. CEO Richard Stephenson reveals
the secrets of winning business awards and reaping the benefits.
A
pplying for business awards takes and asked ourselves recently. Although we’re with the most awards, we’d apply for that, too.
time, effort and skill. Many only small, with everyone already working at Winning awards has turned out to be
businesses therefore don’t bother. full stretch, the answer that we gave to all of exactly what we hoped. It’s good for morale.
Others would like to bother but don’t know them was ‘yes’. It’s good for recruitment. It impresses cus-
how to go about it or even to find out what Out of the seven business awards that tomers. And, if you’re a start-up, like us, it im-
relevant awards exist in the first place. we’ve applied for since, we’ve won five and presses investors – both existing and potential.
So, is it worth the effort? Is it worth even been a finalist for the other two. In fact, we won It’s also a gratifying endorsement from peo-
making the job of applying for business awards five in five months in the first half of this year, ple like awards judges, who tend to be experts
a part of your marketing strategy and the cost including three in one night, when we had to in their fields, that you’re barking up the right
of doing so a line in your marketing budget? split the team up to attend the different cere- tree. What YUDU is doing as a publisher of
These were the questions that we sat down monies. If there were an award for the business online brochures, catalogues, books and mag-
26 • issue 164 Business Matters
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