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Cable & Satellite Europe IPTV@IBC08 > Introduction
Introduction
Editor Stuart Thomson
Tel: +44 (0) 20 7017 5314
European
IPTV deployments have achieved lift-off in the last year, with
e-mail: stuart.thomson@informa.com
operators such as France Telecom/Orange, Telefónica, TeliaSonera,
Assistant Editor Graham Pomphrey
Belgacom and BT really beginning to attract significant subscriber uptake and alternative
Tel: +44 (0) 20 7017 5293
providers such as Free and Neuf Cegetel continuing to make strong progress.
e-mail: graham.pomphrey@informa.com
It remains the case that operators are largely competing on price; offering triple-play
Advertisement Director Katrina Coyne
bundles are great value to the consumer. However, in order to drive up average revenue per
e-mail: katrina.coyne@informa.com
unit, operators may have to make further investment in their platforms.
Operators and technologists are looking at a number of ways to improve profitability and
International Sales Manager
technologies that support many of these will be on display at this year’s IBC. Amongst them
Patricia Arescy
Tel: + 44 (0) 20 7017 5320
are targeted advertising (which can add value to video-on-demand), operator-managed home
e-mail: patricia.arescy@informa.com
networking (allowing IPTV to be delivered to other TVs, PCs, games consoles and mobile
phones), the integration of IPTV with online video, and fixed-mobile convergence (providing
Art Director Matthew Humberstone
a wide range of opportunities to integrate the TV experience with telecommunications and
Publisher Lydia Blackwood
drive up revenues with applications such as video telephony). Printing Wyndeham Grange
In IPTV@IBC08 (the sixth annual edition of this Cable & Satellite Europe supplement) we
IPTV@IBC08 is published by
will look at the new business models and applications that are emerging, and the technologies
Cable & Satellite Europe
that can support them.
Cable & Satellite Europe
Informa Telecoms & Media
Mortimer House,
37-41 Mortimer Street
London W1T 3JH
Tel: +44 (0) 20 7017 5000
Contents
Fax: +44 (0) 20 7017 4953
Website: www.informamedia.com
IPTV at the crossroads 2
VOD is the business 10
© Informa UK Ltd 2008
All rights reserved
Securing the demand 17
Reproduction without permission is prohibited
IBC 2008, the leading event in Europe covering the
creation, management and delivery of multimedia
IPTV and the networked home 22
content, will take place at the RAI Centre in
Amsterdam, The Netherlands. The conference runs
from September 11-16. The exhibition runs from
IBC: the preview 28
September 12-16. Full details, including a
comprehensive list of speakers and exhibitors and
registration information, are available at www.ibc.org
By 2010, nearly half of the world’s
More and more, customers in diverse markets
are turning to Cisco for the products, systems
projected 37 million IPTV subscribers
and professional integration services that
create end-to-end IP networks.
will be in Europe.
IPTV. HD. VoD. Triple-play.
Why risk your business to an IPTV novice?
We can show you how.
Visit us at IBC—Hall 1, Stand D71
www.saeurope.com/IPTV
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