p22-24,26-27 IPTV@IBC08 Networks v4 23/7/08 14:32 Page 23
Cable & Satellite Europe IPTV@IBC08 > The networked home
remotely manageable and comes both in external phones, for example. Applications such as this could
adapters that can be used to connect any vendor’s set-top enable converged operators to make additional revenue
box and access router, or directly embedded in our by driving additional traffic to their mobile platforms.
DVR2x set-top box series,” says Pellegrini. Further down the line, IPTV operators will be able to
integrate advanced applications such as home security
monitoring, utility monitoring and e-health applications.
Additional applications In order to support such applications and services, oper-
ators will need to put very robust management systems
However, the TV system remains apart from the wider in place, says White. Alcatel-Lucent is in the process of
home network that connects PCs to broadband. Linking acquiring service management software specialist
the two could enable the operator to sell a wide range of Motive in order to strengthen its position in this market.
additional applications. Sue White, marketing director at White says operators will deploy a mix of different
Alcatel-Lucent’s (IBC Stand 12P.C20) fixed-access divi- services but that there is little consensus about which are
sion, says her company has invested in consumer most important or appealing to its consumers. While the
research to find out which applications are likely to have ability to move content around between devices seems to
most appeal to IPTV subscribers. “Multi-screen is a real- have a strong appeal in the US, applications such as e-
ly attractive proposition,” she says, referring to the ability Health and home security seems to have a particular
of consumers to redirect content, including video con- appeal in certain European markets.
tent, to PCs, games consoles and portable devices. Fixed- White also believes that the integration of walled-gar-
mobile convergence, based on an Internet Multimedia den IPTV services with online TV is something that
Subsystem (IMS) architecture, is a key part of this. While operators are taking a keen interest in. To date integra-
IMS integration is not needed to deliver all of the appli- tion between the two has been based on proprietary plat-
cations that are being considered by IPTV players, it will forms such as Apple TV. For IPTV service providers the
be crucial for fixed-mobile convergence, argues White. key is likely to be ensuring a certain level of quality when
Placing a SIP client on the set-top will enable applica- content is viewed on large flat-screen TVs. “That’s where
tions such as video calling between the TV and mobile there is a big opportunity to make the Quality of
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40