p22-24,26-27 IPTV@IBC08 Networks v4 23/7/08 14:32 Page 22
IPTV@IBC08 > The networked home Cable & Satellite Europe
IPTV and the networked home
Managed home networks integrated with IPTV are seen as a way for operators to add
value, but the business model is still unclear and technology hurdles remain.
Orange is an example
of a converged One
of the ways in which IPTV operators might embedded in all the audio and video appliances in the
try to add value to their services is the con- home in the medium-to-long term,” says Jorge Blasco,
operator looking to cept of the managed home network. founder and CEO of Powerline sepcialist DS2 (IBC
deliver content to Truly integrated home networking presents a number Stand 4.C39). “To satisfy customer demand for multi-
multiple screens. of challenges to operators, but the opportunity could be room TV, operators have little choice but to tackle head-
huge, allowing the network operator to ‘own the home’ on the home networking element of an IPTV service.
and provide a platform over which third parties could Delivering IPTV services to where a customer wants to
deliver other services (and pay the operator for the privi- receive it is a key element of the business plan. Leading
lege). IPTV operators are already involved in home-net- service providers such as BT and Portugal Telecom have
working in that they connect the TV set to the phone con- opted for UPA-based Powerline technology to enable a
nection. A number have adopted Powerline and wireless self-install IPTV service with whole home coverage.”
technology solutions to enable customers to self-install. Wireless solutions are also available. Roberto
These technologies will become even more important in Pellegrini, director of marketing and innovation, Pirelli
the case of multi-room installations. “The only reliable Broadband Solutions (IBC Stand 4.B79), says his com-
video capable home networking technology is Powerline pany has developed DEX-W, an enhanced implementa-
communications. We see Powerline communications tion of WiFi in the 5GHz band that ensures reliable dis-
technology embedded in every home gateway and in tribution of multiple HDTV channels in a multi-room
every set-top box in the short-to-medium term and environment. “The DEX technology is self-install and
searchable archive at www.informamedia.com
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