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UNDERSTANDING RETAIL CRIME
The signs are all too evident that today we must take the issue of safety and
security of assets and staff very seriously. Whilst there is a myriad of retail
security solutions available, from the most basic bolt-on system to a state-of-the-
art integrated multi-discipline solution, finding the technology that best suits your
needs, offers longevity and flexibility and within your budget is the challenge.
R
ETAIL crime is a drain on smallest of budgets, and the
UK retailers to the tune of recording technology is
more than two billion significantly improved with the use
pounds a year. To combat of DVR and IP based systems.
this ADT have developed Many larger retailers now rely on
innovative surveillance solutions, a mixture of technology and in-
aimed at reducing theft and, when store security staff to address the
integrated with CCTV, provide an problem of theft. In addition to
integrated and tailored security Electronic Article Surveillance and
operation, both for today and into SmartEAS, we have a huge range of
the future. other security products that can be
To tackle crime effectively, integrated to provide the ultimate
retailers must understand the systems to be an essential part of security solution. By combining
challenges it brings. their security strategy, either as systems such as EAS, POSEM (point
There are so many simple, yet single camera systems for small sites of sale exception monitoring),
effective, ways of protecting staff, or access points, or multi-camera CCTV, people counting,
assets and property - good lighting systems for large sites or complex datamining, intruder alarms and
throughout buildings and in the car environments. access control, we can provide
park, store room or loading bay, With the benefits of CCTV already retailers with a total customised
having trained key holders who can, proven, the focus today must be on solution. With our comprehensive
to respond to alerts out of opening the technology. Advancements in package of systems we can provide
hours, and just simply being aware camera, communication and data effective solutions that can reduce
of what is going on the store. storage are making significant losses and improve product flow
However, a demand for greater inroads to the issues of poor quality along the entire supply chain, to fit
management information and data and incompatible formats. your needs and budgets.
control has pioneered ADT's However, in many cases, the ADT works closely with the
development of SmartEAS. This information gathered from a CCTV world’s leading retailers, to achieve
closes the loop between what system only demonstrates the a real insight into the unique
happens at the entrance/exit of the extent of the problem, the use of challenges the industry faces. Our
store, the staff response to alarm first generation CCTV technology is greatest skill is working as your
situations and management of widespread, leading to poor image security partner to develop
information by senior management quality, inadequate camera angle integrated solutions needed to
and loss prevention teams. and static views from poorly located protect revenue and enhance
Over the past decade, the use of cameras. profitability. Specifically designed
Closed Circuit Television (CCTV) for ADT have found that it is for the retail sector, technology
surveillance and crime control has essential, to review current CCTV based security solutions like EAS,
grown to unprecedented levels, it is technology against new systems and CCTV, intruder alarms, and access
estimated that in Britain over integrated solutions to achieve the control are, however, the most
15,500,000 cameras are already greatest benefits for all retail sites. obvious crime deterrent.
monitoring all manner of shops, CCTV systems can be integrated into For more information call 0808
shopping complexes, housing Intruder Alarms and Access Control 22 33 999 or visit www.adt.co.uk RF
estates, car parks and public Systems to provide specific viewing
facilities in thousands of towns and functions, such as logging access to
cities. It is stated that the UK has store rooms, vaults or when a
one camera for every 5 people and movement detector is activated
today CCTV enjoys considerable unexpectedly. The range of cameras
public support. today offer any size retailer both
Many businesses have found CCTV choice and flexibility within the
32 • RETAIL FRAUD
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