EAS Feature
EAS MADE
EAS-IER
How familiar are retailers with the different
types of tagging, asks John Wilson
W
ikipedia and the premise from other experts that NO EAS solution technology in EAS is to consider first
that users can edit can yet do this. what items are at risk in my store, what
entries, has proved that Whatever retailers go for, they know other products am I likely to sell in two
there are no universal they have to get it right because of the years time? Then the technology choice
facts: there are truths, investment across a retail estate will be comes from the most adapted and cost
but no one truth. as large as the ROI expectation as far as effective way of protecting the items.”
Similarly EAS systems provide a variety the board is concerned. B2B has produced a chart, that
of advantages, but finding the right The acronyms – RF, RFID, AM and EM – although favouring EM over the other
solution depends upon what your retail further mystify retail procurement solutions, provides a comparative
need is and which provider you talk to. departments so independent advice picture of the EAS landscape (see
During the course of looking at this should be sought and thorough trials above).
subject I have read and heard various undertaken before choosing one Knowing their products and their
claims and counter-claims about technology over another. inherent shrink risk will drive the
different types of electronic article Jose Lehmani of electro magnetic decision, but it will be only after
surveillance. (EM) specialists B2B, argues that the empirically drawing comparisons and
For example some claims that some retailer should first ask themselves what undertaking the trials that retailers will
EAS systems can detect items through it is they want to protect and why. be able to make the right decision for
metal lined bags, but also assertions “The best advice in choosing a their business. RF
THE ALPHA BET BY MAKRO
C
HECKPOINT Systems has inherent risks associated with retailing is Alpha offered the best package to suit
completed the installation of loss and whilst we did look at a number our specific needs and help address the
its Alpha high-theft security of other solutions on the market, that shrinkage problems we were facing. RF
devices into all Makro stores
across the UK.
Makro, which operates a network of 33
purpose-built cash and carry stores
nationwide, has chosen Alpha to protect
its high-end products. The Alpha
portfolio includes a comprehensive line
of security tools designed to protect
desirable goods. The implementation of
Alpha Spider Wraps – secure wrap
around cables, Keepers – clear plastic
cases, and Bottle Cap solutions will
enable the wholesaler to show luxury
goods such as televisions, computers,
perfumes and alcoholic spirits in an open-
display retail environment.
Matthew Bowker, Head of Risk and
Security at Makro, commented: “We take
the threat of shoplifting very seriously
and have made reducing shrink a top
priority. We recognise that one of the
26 • RETAIL FRAUD
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