DM p8 Events Dec08.qxp 02/12/2008 10:35 Page 8
Events
Events
IDM Courses Marketing in a Data Council Predictive Analytics
Various dates through 2008.
downturn Summit World
Direct marketing education: 22 January 2009, London 5 March 2009, London 18-19 February 2009, San
A selection of one-day courses Data is key: A special one-day Expert vision: The Institute of Francisco
covering topics as diverse as seminar from Database Direct Marketing’s annual Data Segment, optimis, monetise:
data protection and email Marketing magazine in associ- Council Summit offers a highly Predictive Analytics World
marketing. ation with Marketing focused day in the presence of 2009 provides attendees with
www.theidm.com Improvement that is dedicated some of the world’s leading the opportunity to dive deeper
to marketers who who want to data experts to discover what into the opportunities that lie
DMA Courses
make a difference. Topics cov- data management strategies hidden in their data featuring
Various dates through 2008. ered in the seminars will are being used to create com- speakers and sessions from
Council courses: A wide range include ‘Who thrives and who petitive advantage. The confer- companies such as 3M,
of courses run under the aegis dies in a recession?’, ence for will include a mix of Acxiom, Google, Sun and
of the DMA’s different special- ‘Managing credit risk’, keynote and plenary presenta- Amazon.com and will tackle
ist councils across the UK ‘Monetising your database’ and tions, panel discussions and topics such as marketing &
regions. ‘CRM v SCV’ while workshop debates, specifically real life CRM and online behaviour
www.dma.org.uk/events time allows for more in-depth examples and case studies. optimisation.
one-to-one time to drill down www.theidm.com www.predictiveanalyticsworld.com
Stats Courses
into specific areas of interest.
Various dates and locations www.dmarket.co.uk
MDM summit Social media
through 2008. Understand cthomson@55north.com 20-22 April 2009, London 3 March 2009, London
stats: A variety of courses Master class: joint IRM UK / Social work: The event brings
offering hands-on training in MDM Institute three day sum- together some of the smartest
the different analytical tech- mit event focusing on all things social media practitioners with
niques that underpin applica- Master Data Management and the top brands and corpora-
tions such as propensity scor- covering topics such as hierar- tions who have embraced
ing and segmentation.
Data governance
chy management, identity res- social media communication to
www.statapp.co.uk Feb 2-4, 2009, London olution, ROI, PIM, data gover- provide a day of insight and
Practical approach: three day nance, high-end scalability, intelligence as to how social
Managing data loss
event examining all aspects of going enterprise-wide, multi- media can transform a busi-
The insider threat: Specialist data governance from begin- entity MDM, SAP MDM, IBM ness’ communication strate-
event offering the opportunity ning a data governance func- InfoSphere MDM Server and gies.
to learn from industry experts tion, improving and sustaining best practices in master refer- www.socialmediainfluence.com
about how to minimise the risk your data governance program ence data.
of internal data loss. to achieving data governance www.irmuk.co.uk
Call Centre Expo
www.netforttechnologies.com maturity. 15-16 September 2009,
www.irmuk.co.uk
Search Engine
Birmingham
Infor Management Strategies
Integrated solution: hot on the
Solutions TFM&A 2009
17-19 February 2009, London heels of this year’s event,
2-4 December, London 24-25 February 2009, London Online focus: Three days of Europe’s number one event for
Succeeding in the digital age: Marketing must: the well estab- high quality SEM and SEO call centre and customer man-
IMS 2008 is designed to equip lished marketing event returns conference sessions explore agement solutions has con-
visitors with the skills and for 2009 aimed at all market- powerful innovations in online firmed dates for next year
knowledge to help their busi- ing, media & advertising pro- marketing including interna- when it is expected that
ness succeed in the digital fessionals seeking to source tional search marketing and around 250 exhibitors and
age., whether looking for a digital, data & CRM solutions blogs and feeds at the premier sponsors will be on hand to
specific web content manage- to deliver integrated shopping, UK event for marketers for demonstrate .
ment solution, at how Web 2.0 direct marketing and online ad search engine marketing and www.callcentre-expo.co.uk
can impact marketing strate- campaigns, from back office optimisation, hosted by
gies and improve business solutions including data and renowned SEM expert Mike
Organising an event you’d like to
performance or for a new web CRM to front office solutions Grehan.
see featured on this page? Email
search solution. including social media. www.SearchEngineStrategies.com
the details and a website address
www.ims-show.co.uk www.t-f-m.co.uk /London.
to us at abegley@55north.com
8 Database Marketing December 2008 www.dmarket.co.uk
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