DM p4-6 News Dec08.qxp 02/12/2008 10:23 Page 6
B2B Update
Sponsored by
Business Barometer file
unveils B2B opportunities
72,500 Euro companies
on new B2B list M
arketers searching for the growth across the UK has training facility in the UK.
busiest and fastest grow- slowed as the credit crunch The percentage growth figure
Mi Europe, the product of a
ing geographic areas to target bites, falling from a national for each place is calculated by
joint venture between
in terms of businesses in that average of 2.4% in the previous working out the total number
Ideallists and Pro-Active
area have an increasingly pow- ranking to 1.4% in the present of businesses opening in a
Business Information, is a
erful tool at their disposal in list. town as a proportion of the
new pan-European database
the form of the Royal Mail’s Sunderland’s growing reputa- overall number of firms in that
available immediately to
latest Business Barometer data, tion as the regional focus area location.
database marketers for list
a detailed analysis of active for software development has Colin Bradshaw, head of data
rental.
businesses within the UK com- contributed to its impressive strategy at Royal Mail, said:
The Mi Europe database is
piled using Royal Mail’s rise up the table thanks to a “Royal Mail delivers to every
the result of extensive
Business Changes File. ‘software city’ initiative, led by address in the UK and is ideally
research into the European
The Barometer highlights Sunderland City Council, placed to monitor the growth
enterprise and corporate
Sunderland, Bolton, Dundee, Sunderland University and in business communities across
environment and comprises
Blackpool and Hull as setting technology specialist Leighton the country.
of more than 440,000
the benchmark for business Group which supports the “The current economic situa-
decision makers in over
growth for the rest of the coun- development of technology- tion has created a challenging
72,500 companies.
try. Sunderland alone has seen based businesses in the area. environment for businesses
Mi Europe provides B2B
a 2.16% increase in growth North East Business & throughout the UK but we are
marketers with a high quality
between March and August of Innovation Centre is currently pleased to see that the latest
yet affordable data source,
this year, compared to the same home to 165 technology busi- Business Barometer proves that
which also boasts more than
period in 2007. nesses, while Sunderland’s many places are still doing well
320,000 personalised opt-in
The Business Barometer School of Computing & despite the current economic
email addresses across 14
shows that overall business Technology is the largest ICT downturn.”
European countries. All data
is researched by native
language speakers. infoUK releases new online
John Noble, director of
Pro-Active, said: “Ideallists
B2B marketing tool in beta
have been a specialist
database compiler for over
B
2B sales leads and busi- tomer retention, marketing business opportunities.
eight years and we are so
ness data provider infoUK campaign management and “It’s not just about new busi-
confident of the data quality
has launched its new online fulfilment are due to be rolled ness acquisition; it’s about pro-
that Mi Europe is sold with a
sales leads and direct marketing out in the coming months. viding the right type of
2-for-1 data guarantee which
tool designed especially for B2B Sitting behind the site is prospects and leads to support
goes beyond the realms of
marketers, small businesses and infoUK’s business data bureau better business.”
most database owners.
business owners. through which the company is Key features include: a ‘look-
“We reckon this will
The new site – found online already providing a bespoke a-likes’ feature to enable users to
undoubtedly make Mi Europe
at
www.infoUK.com – has been range of services for clients submit basic details on their
the gold standard for
created as a new business tool with more complex require- best customers to download hot
international data quality.”
to help marketers and business- ments, including analytics and new sales leads and prospects
Pro-Active have been
es to generate sales and secure hosted data solutions. that mirror and have similar
providing international B2B
profitable new customers. Richard Lloyd, general man- characteristics to existing good
database solutions and
Launched in beta to encour- ager of infoUK, said: “We have customers; instant access to
delivery services for over 10
age more user interaction and designed the site in such a way sales leads, information on busi-
years and their expert
involvement, the site incorpo- to benefit both experienced nesses, business contacts and
knowledge of the data
rates real-time technology to marketers and new users of decision makers; targeted direct
industry, both domestically
react and adapt according to business data alike. mail and telemarketing lists in a
and internationally, has made
user feedback and require- “The site is user and need- wide range of downloadable for-
them a natural partner for
ments. specific so that customers have mats; direct business data and
Ideallists.
Further enhancements, simple and easy access to more sales leads feeds into CRM pack-
including email marketing, cus- targeted and profitable new ages, including
Salesforce.com.
6 Database Marketing December 2008
www.dmarket.co.uk
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