House Ad - 2nd page.qxp 02/12/2008 11:42 Page 1
SEMINAR FROM
NEW
Then you need to attend…
Marketing in a downturn
how and why data is the key to success.
A one-day seminar from Database Marketing magazine and Marketing Improvement for marketers who want to
Where:
make a difference.
Dartmouth House,
The best companies don’t cut marketing spend in a downturn, they do the opposite. They know that even the
Mayfair, London
toughest market conditions still provide plenty of opportunity. This event will help you identify how to do three
things: ensure you protect your marketing budget, deliver results when customers are slowing their buying and When:
take advantage of your competitors’ difficulties.
Thurs 22nd January 2009
Who should attend
This is a high level strategic seminar for Marketing Managers & Directors, CRM Managers and Directors, Direct Marketing Managers and other senior marketing
managers.
The Speakers
This event brings together some of the leading practitioners from the Direct Marketing industry. Their combined experience and expertise gives you unrivalled
access to valuable insights that will ensure your marketing activities deliver the results you need. During the presentations you will hear real-world examples from
leading companies that are putting the theory into practice – and winning!
Agenda
Who thrives and who dies in a recession?
Recessions don’t uniformly affect people or businesses. This session shows you who the winners – and losers will be so you can focus your budgets where
the business will be
Segmentation and targeting strategies
Behaviours change in a recession, traditional segmentations work less well or break down completely. How can you spot this BEFORE it happens? Which
targeting strategies will be the most cost-effective
Managing credit risk
How do you avoid selling to people who can’t afford to pay? Make no mistake, controlling the credit risk becomes a significant part of the marketers job in
a recession
Behavioural Marketing
Most marketing focuses on attitudinal marketing – but attitudes change in a recession and quickly. You need to be able to market based on behaviour. This
session looks at how you can get the behavioural data you need
Monetising your Database
You need to put a value on your customer data to justify investment. How much is it worth and how do you prove it?
CRM vs SCV
Customer Relationship Management or Single Customer View – which is the right approach in a tight market? We evaluate the arguments for and against
each.
Workshop
The optional afternoon workshop is your opportunity to drill down into specific areas of interest and learn how to implement the learnings from the
morning into your own organisation. Led by two senior specialists from Marketing Improvement, spaces on the workshop are strictly limited so book early!
Cost per delegate is £299. To book, or to find out more, please call
Cara Thomson on 0141 222 5381, email cthomson@55north.com or visit www.dmarket.co.uk
Book online at www.dmarket.co.uk
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