Bathrooms NOV08 Pg41 21/10/08 11:10 Page 41
Industry Update
James Latham launches innovative new adverts
James Latham, the UK’s leading Timber and Panel
products distributor, has launched a brand new range
of illustrative adverts for 2009 – a real first for the
industry.
Steering away from traditional photography, the
company decided to make a daring statement and can
now reveal the impressive triple collection. The set
consists of corporate and environmental adverts and a
Scottish version to promote the Lanarkshire depot
which opened its doors in April 2008.
Director, Chris Sutton, commented: “We decided to
go for a totally different approach with our advertising
and are confident that they will look fantastic within
industry publications - making us stand out from the
crowd. Admittedly, this is a brave move for a
company that is over 250 years old but we like to be
ahead of the game and it will be interesting to gauge
the response!”
Roman employees run up funds
Two Roman employees have raised £1000 for along with receiving support from Roman, and
Prostate Cancer research by participating in this managed to achieve their £1000 fundraising target.
year’s Great North Run. Chris Ward commented: “We were extremely
Roman’s Design Manager, Chris Ward, and their pleased that we managed to raise so much money
Tray Plant Manager Steven Pape, set themselves for such a worthwhile cause. It is the first time
the challenge of completing the annual half Steven and I have participated in the Great North
marathon to raise funds for this excellent cause. run and it was a fantastic experience. The crowd
The lads trained hard 3 or 4 times a week over a were excellent and really supported you through
3 months period to get fit enough for the event. out the run – we both are certainly planning to do
The pair were sponsored by friends and family, it again in the future.”
Bella TV debut for
BA Components
BA Components has always been new company website which gives
committed to investing in marketing them options to request promotional
to support its dealers and promote the material and product sample, and
Bella brand. At a time when many are directs them to their nearest Bella
cutting back on marketing BA stockist. As an alternative to visiting
Components is investing in a major the website, the TV advert will be
promotional campaign. supported with a freephone number
During October and November BA for requesting further information.
Components will launch a television The television adverts are only one
advertising campaign on the UKTV aspect of a promotional programme,
Style channel watched by 6 million which has included the development
viewers each month. The advert will of high quality product catalogues and
be featured 148 times during a 4 brochures, a new website, consumer
week period at prime viewing times. and trade press advertising and a
Viewers will be encouraged to visit the customer care programme.
BA Components
launch new Website
BA Components has always been committed to investing in marketing to
support its dealers and to promote the Bella brand. At a time when many
companies are cutting back on marketing BA Components is investing in a major
promotional campaign, designed to strengthen the Bella brand but and build
business for its trade dealers.
As part of this campaign, BA Components launched a new web-site in early
October www.bellabyba.com. The website has a new look, new features and has
been designed to appeal to both trade customers and consumers.
One of the new features of the website is “Pick a Colour, Any Colour….
Choose a Style, Any Style”. This feature allows visitors to the site to view different
colour and style combinations of doors. Consumers can also order samples on
line, request brochures and locate their nearest Bella stockist.
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