Bathrooms NOV08 P12 24/10/08 12:56 Page 12
Innovation and Design
100% Design offers perfect
platform for presenting
conceptually innovative ideas
G
ood design looks at creating solutions
for how we live everyday – both
aesthetically and functionally. The bathroom
has come a long way from the days when it
was simply a practical space. Design is now a
driving force and it’s important that we
recognise this and continue to strive to seek
and create trends in the bathroom and bring
unique solutions to a space that is constantly
evolving.
100% Design offers the perfect platform for
Combined with this is the growing demand for
companies to demonstrate their commitment to
ecologically sound products. We have to balance
design and present conceptually innovative ideas
the consumers’ desire for design led bathroom
that form a bridge between today and tomorrow.
pieces that deliver a wonderful experience as well
It encourages its exhibitors to push design
as the practical necessities of flushing, bathing
boundaries while at the same stimulate debate –
Comment by
and showering with our responsibility to help
and this can only be a good thing!
GEORGINA SPENCER
conserve a dwindling resource.
Roca Being in a business that not only uses water for
its manufacturing processes but also makes a76
products that depend on it, it’s vital that we offer
For further information,
responsible as well as beautiful and functional please contact 01530 830080
designs.
or visit www.roca.com
Roca’s Waterdrop exhibit, an unforgettable
experience at 100% Design 2008
R
oca, the leading global bathroom brand, and rippling effect. The exterior of the space was concept, Roca also used the show to announce its
presented the unique Waterdrop defined by a moving blue line which acted as an 3rd International Design Competition – Jump the
installation at this years 100% Design – a invitation and welcome as well as communicating Gap. The competition offers up-and-coming
spectacular and engaging experience the importance of this element. young designers from around the world the
capturing the beauty of water, designed by The other element to the stand was very opportunity to showcase their designs based on
Héctor Serrano Studio. interactive, encouraging visitors to think about bathroom innovation and design.
Through Waterdrop, Roca explored the precious what water means to them through conversation
element that is water without using a single drop, and debate, or by leaving written comments which
thereby representing the company’s fundamental were attached to the walls of the stand.
belief that innovation and sustainability can go Coinciding with the launch of this original
hand in hand.
Using innovative and sophisticated
technology, the central
element to the
installation was a
representation of the
beautiful experience a76
of a drop falling onto
01530 830080
a76
water, creating an
www.roca.com
a76
enigmatic movement
www.waterdrop.es
a76
www.jumpthegap.net
a76
Enquiry no: 400
12 BKUNOVEMBER 2008
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