Bathrooms NOV08 P23 22/10/08 09:16 Page 23
Kitchen Sinks
New products and innovative
designs are key to success
in current economic climate
D
espite today's difficult economic climate, retailers is vital to new product development and
we are witnessing a distinctive trend for helped identify a continuation in popularity for
increased transaction values with consumers products that bring added functionality and
buying products for longevity and value. The 'work centre' concept – effectively the
demanding greater originality in design and addition of bespoke accessories that change the
materials. humble sink into a food preparation centre,
Comment by
Innovation is the driving force of commercial continues to sell well. In addition we have seen
PAUL MULREADY
success and it is evident that companies must increased popularity for more organic shapes and
Marketing Manager,
maintain a focus on style, design, quality and a move towards a combination of different
Jacuzzi UK, Astracast
innovation to develop and sustain competitive materials, such as steel with glass.
edge. As a market-leading innovator, we In a climate where the consumer is becoming
continuously strive - through planned product ever more discerning, innovative NPD and
research and development, which is playing a constant communication is the only way to
more strategic part in the business plan - to survive!!
develop products and solutions that lead the field.
We also work closely with retailers and
consumers to ensure we meet and exceed their
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For further information,
expectations.
please contact 01274 475 168
Two-way communication with consumers and
or email
sales@astracast.co.uk
The Profile from Astracast ...and the Ellipse composite
The Profile sink from Astracast, is a unique ultra-modern design incorporating the The Ellipse sink is arguably the most contemporary designed sink available. As the
latest in sink innovation. A sleek, low profile design with a distinctive, modern name suggests the bowl is elliptical in shape, which provides both a distinctive
appearance, the chamfered edges and unique pop up concealed wastes and designer look and offers an alternative to more prevalent linear designs.
overflows keep the product looking clean and minimalistic. Key features and benefits include: Soft curved edges with oval styling,
The deep dual recessed drainer increases the functionality of the sink and create a unique and lasting impression; Unique pop up concealed waste and
allows for the addition of bespoke complementary accessories including a glass overflow complement the overall contemporary look; The Ellipse tap provides the
chopping board, stainless steel colander and stainless steel defrosting tray. finishing touch; Dimensions: 1060 x 515mm; Min Base Unit: 600mm;
Key features and benefits include: Dimensions: 1050 x 515mm; Min Base Variants Available: 1.0B Handed; Finish/ Material: ROK Metallic – Volcano black,
Unit: 600mm; Variants Available: 1.0B Handed / 1.5B Handed; Optional graphite grey and chocolate metallic; Granite ROK – Sahara beige, opal white
accessories: Glass chopping board, colander and defrosting tray; Finish/ Material: Due to the chamfered frame design the Ellipse sink must be fitted with the
Brushed stainless steel. Ellipse tap
Due to the chamfered frame design the Profile must be fitted with either the Price:1.0 Bowl £399
Planar Brushed or Indus Brushed taps.
Prices are: Bowl £539; 1.5 Bowl £589; Accessory Pack £120; Planar Brushed
Steel Tap £226; Indus Brushed Steel Tap £128 a76
01274 475 168
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sales@astracast.co.uk
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Enquiry no: 403
BKUNOVEMBER 2008 23
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