Bathrooms NOV08 P20 17/10/08 13:30 Page 20
Freestanding and Traditional Baths
Delivering value
"Freestanding baths have universal appeal," says Jonathan Carter, Marketing Manager at
Victoria & Albert. "The move towards a less fitted look in the bathroom has made the
freestanding bath a favourite item for use with wall hung sanitaryware and modular furniture;
a real centre piece in the dream bathroom.”
Traditional freestanding baths have their origins in
cast iron, a very heavy material that features an
enamel surface. However in the last decade there
have been significant developments in material
technology, and in the consumer's understanding
of what is available and what is acceptable. quality conscious and want to surround
A classic roll top or slipper bath looks fabulous themselves with products that bring lasting value
in either a traditional or a modern setting. to their biggest investment - and despite the fall in
Increasingly design confident customers are also prices, the home is still the biggest asset most of
opting to mix and match minimalist contemporary us have. The end result is that cheap, unbranded,
designs with period accessories. This trend ‘off the shelf’ bathroom products no longer seem
provides the retailer or designer with great scope so attractive.
for creative use of brassware and sanitaryware,
creating a design package that gives a much better
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Comment by JONATHAN CARTER
margin than a straightforward suite.
For further information,
Marketing Manager,
One of the consequences of the current
please contact 01952 22 11 00
Victoria & Albert
financial situation is that people have become very or visit www.vandabaths.com
Victoria & Albert tap
Top level support
into traditional appeal
for Victoria & Albert
Style and indulgent comfort are Our unique QUARRYCAST®
Premium dealers
combined in the elegant double natural volcanic limestone gives York
ended York bath from Victoria & a true luxury look thanks to the
Albert. Perfect for either a traditional natural shine and smooth finish that
or contemporary style bathroom. are leading characteristics of this
York measures a generous 1750 amazing material. QUARRYCAST is
by 800 by 660mm. Maximising also warm to the touch, and through
design flexibility, the York can either being cast, baths can be made in
be drilled for bespoke location of rim one sleek, seamless piece which is
mounted brassware or used with very easy to maintain. These qualities
Victoria & Albert’s innovative Lido and the comprehensive selection of
tap stand. The model is also suitable classic and contemporary baths
for wall mounted or freestanding available from Victoria & Albert are a
fillers (pictured with K6 standpipes). winning combination for bathroom
“We are seeing increased interest specialists, designers and their
in luxury baths such as York,” customers.”
comments Victoria & Albert’s
A sleek new binder that contains “This is the most expensive Victoria
product descriptions and pictures, & Albert brochure ever,” says
marketing manager Jonathan Carter.
technical information and an easy to marketing manager Jonathan Carter.
“In these difficult financial times
follow price list are just part of the “We have used high grade paper
customers realise that their home is a
support package for Victoria & stock and a top quality black linen
place to enjoy and invest in for the
Albert’s Premium dealers. covered binder with silver foil
long term.
The Premium dealer literature blocking. The package really does take
package comes in a smart black the brand to a new level. The technical
binder complete with labelled dividers section covers everything about the
that make it easy to find information brand including fitting instructions,
in an instant. Sections within the detailed specification sheets and all
binder include the Premium Range – the options for feet and brassware.
ios, Napoli, Amalfi and Sorrento, the The separate brochure is perfect for
Contemporary and Classic ranges, showing customers what is on offer
taps, wastes and feet, a price list and from the company helping consumers
technical information. Premium to browse at home before they buy.”
dealers also get a separate unpriced There is also a new fold out
customer brochure that contains brochure for non-premium dealers
inspirational product photography that doubles as a poster. This features
accompanied by essential details such all products except the Premium range
as size, accessories etc. in an easy to use format.
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01952 22 11 00
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www.vandabaths.com
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Enquiry no: 404
20 BKUNOVEMBER 2008
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