What’s your next step in promoting yourself? Maybe a website, a brochure and a
newsletter. What are the actions that each project implies? Are you clear on the
sequence of steps? do you have all the information you need to move forward?
More than 2/3 of all websites don’t finish on time and cost more than initially
budgeted. the less clarity you have on the units of action, the greater are your
chances of being part of this frustrated majority.
and a newsletter. What are the actions things is as important as what you do.
that each project implies? Are you clear Establishing a deep connection with
on the sequence of steps? Do you have the task at hand and infusing it with
all the information you need to move meaning is a key part of the process.
forward? More than 2/3 of all websites Let your marketing embody the quali-
don’t finish on time and cost more than ties you cultivate in your practice and
initially budgeted. The less clarity you teaching. Let it be graceful, whole and
have on the units of action, the greater established in awareness. Before you
are your chances of being part of this know it, it will empower you to grow
frustrated majority. and expand, for the highest good.
A “versioning” approach is also
extremely helpful. Expecting ultimate Clara hori is the founder of Yogi
perfection from your first attempt may Incubator, an innovative program to
not be realistic. It may also cost you a empower yoga teachers with business
lot of time and consume your enthu- and marketing skills, www.yogiincuba- Clara will be conducting a work-
siasm. Complete a “version 1.0” that’s
tor.com. By combining her experience shop “The Business of Teaching Yoga”
just good enough to see the daylight. as teacher and student of yoga with for those already teaching yoga. Work-
You will have plenty of opportunity her background in business, she helps shop date is Friday, November 7 from
to refine and improve it as you move teachers thrive doing what they love. 12:30-5pm; register at www.redpearl-
forward. This enables you to complete Clara also takes programs for life/work
yoga.com or call 954.828.1651. Red
things, start reaping benefits and free up balance to corporations, as the man- Pearl Yoga is located at 918 NE 20th
energy to apply elsewhere. aging director of Balance Integration, Ave, 2nd Flr, Ft Lauderdale, 33311.
Lastly, remember that how you do
www.balanceintegration.com. See ad page 56.
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